{"id":21,"date":"2025-05-20T04:00:00","date_gmt":"2025-05-20T04:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=21"},"modified":"2025-09-23T15:09:13","modified_gmt":"2025-09-23T07:09:13","slug":"vietcombank-hop-tac-cung-salesforce-thuc-day-doi-moi-sang-tao-ung-dung-tri-tue-nhan-tao-va-tang-truong-voi-khach-hang-la-trong-tam","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2025\/05\/20\/vietcombank-hop-tac-cung-salesforce-thuc-day-doi-moi-sang-tao-ung-dung-tri-tue-nhan-tao-va-tang-truong-voi-khach-hang-la-trong-tam\/","title":{"rendered":"Vietcombank h\u1ee3p t\u00e1c c\u00f9ng Salesforce th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 t\u0103ng tr\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m"},"content":{"rendered":"\n

SINGAPORE\/VI\u1ec6T NAM<\/strong> \u2013 Ng\u00e0y 20 th\u00e1ng 5 n\u0103m 2025 \u2013 H\u00f4m nay, Salesforce (NYSE: CRM), n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean AI h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, th\u00f4ng b\u00e1o ng\u00e2n h\u00e0ng Vietcombank hi\u1ec7n \u0111ang tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p Financial Services Cloud<\/a>, CRM Analytics<\/a>, Marketing Cloud<\/a> v\u00e0 MuleSoft<\/a> c\u1ee7a Salesforce \u0111\u1ec3 h\u1ee3p nh\u1ea5t ch\u1ee9c n\u0103ng Ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb v\u00e0 Ng\u00e2n h\u00e0ng doanh nghi\u1ec7p tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng AI duy nh\u1ea5t. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 chuy\u00ean m\u00f4n c\u1ee7a PwC-Gimasys-CMC TS, qu\u00e1 tr\u00ecnh tri\u1ec3n khai s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh c\u0169ng nh\u01b0 hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a ng\u00e2n h\u00e0ng. C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y s\u1ebd mang \u0111\u1ebfn cho Vietcombank b\u1ee9c tranh t\u1ed5ng th\u1ec3, nh\u1ea5t qu\u00e1n v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c chuy\u00ean vi\u00ean quan h\u1ec7 kh\u00e1ch h\u00e0ng trong h\u1ec7 th\u1ed1ng cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n.<\/p>\n\n\n\n

V\u1edbi vai tr\u00f2 l\u00e0 doanh nghi\u1ec7p \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean AI, Salesforce cung c\u1ea5p \u1ee9ng d\u1ee5ng AI t\u1ef1 \u0111\u1ed9ng, \u0111\u00e1ng tin c\u1eady tr\u00ean n\u1ec1n t\u1ea3ng Agentforce, c\u00f9ng v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng h\u00e0ng \u0111\u1ea7u d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5, ti\u1ebfp th\u1ecb, th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin – t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

S\u00e1ng ki\u1ebfn n\u00e0y \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Vietcombank \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam c\u1ee7a ng\u00e2n h\u00e0ng. Th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi Salesforce \u0111\u1ec3 hi\u1ec7n \u0111\u1ea1i h\u00f3a h\u1ea1 t\u1ea7ng s\u1ed1, Vietcombank \u0111ang gi\u1ea3m d\u1ea7n vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u r\u1eddi r\u1ea1c v\u00e0 quy tr\u00ecnh th\u1ee7 c\u00f4ng, h\u01b0\u1edbng t\u1edbi t\u1ed1i \u01b0u quy tr\u00ecnh l\u00e0m vi\u1ec7c, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c li\u1ec1n m\u1ea1ch v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Salesforce s\u1ebd h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3 n\u0103ng ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 th\u00f4ng minh v\u00e0 ti\u1ebfp c\u1eadn \u0111a k\u00eanh. V\u1edbi quy tr\u00ecnh qu\u1ea3n l\u00fd tinh g\u1ecdn, Salesforce \u0111\u1ea3m b\u1ea3o theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3; trong khi \u0111\u00f3, nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c nh\u1edd AI, nh\u01b0 c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, s\u1ebd gi\u00fap chuy\u00ean vi\u00ean quan h\u1ec7 kh\u00e1ch h\u00e0ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i b\u00e1n ch\u00e9o v\u00e0 b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi nhanh ch\u00f3ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

\u1ee8ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng gi\u00fap chuy\u00ean vi\u00ean quan h\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp th\u00f4ng tin v\u00e0 c\u00f4ng c\u1ee5 m\u1ed9t c\u00e1ch linh ho\u1ea1t \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed1t giao d\u1ecbch ngay trong qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i, t\u1eeb \u0111\u00f3 n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.

B\u00e0 Nguy\u1ec5n Th\u1ecb Kim Oanh – <\/strong>Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb Vietcombank, <\/strong>Tr\u01b0\u1edfng Ban tri\u1ec3n khai D\u1ef1 \u00e1n, kh\u1eb3ng \u0111\u1ecbnh: “CRM kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t D\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7, m\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a to\u00e0n h\u1ec7 th\u1ed1ng Vietcombank. V\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb, Ban \u0110i\u1ec1u h\u00e0nh, Chi nh\u00e1nh v\u00e0 c\u00e1c \u0110\u1ed1i t\u00e1c uy t\u00edn nh\u01b0 Salesforce, Gimasys, PwC, CMC-TS, ch\u00fang t\u00f4i tin t\u01b0\u1edfng r\u1eb1ng D\u1ef1 \u00e1n CRM s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00fang ti\u1ebfn \u0111\u1ed9, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a Vietcombank trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng.\u201d<\/p>\n\n\n\n

\u00d4ng Sujith Abraham<\/strong>, Ph\u00f3 Ch\u1ee7 t\u1ecbch C\u1ea5p cao ki\u00eam T\u1ed5ng Gi\u00e1m \u0111\u1ed1c khu v\u1ef1c ASEAN c\u1ee7a Salesforce <\/strong>chia s\u1ebb: \u201cCh\u00fang t\u00f4i r\u1ea5t vinh d\u1ef1 \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p v\u1edbi Vietcombank, \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u c\u1ee7a ng\u00e0nh ng\u00e2n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i mang t\u00ednh \u0111\u1ed9t ph\u00e1 n\u00e0y. S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa hai b\u00ean th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn chung v\u1ec1 t\u01b0\u01a1ng lai ng\u00e0nh ng\u00e2n h\u00e0ng, n\u01a1i d\u1eef li\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 ch\u1ea5t x\u00fac t\u00e1c trong vi\u1ec7c c\u1ee7ng c\u1ed1 v\u00e0 ph\u00e1t tri\u1ec3n quan h\u1ec7 kh\u00e1ch h\u00e0ng. N\u1ec1n t\u1ea3ng uy t\u00edn c\u1ee7a Salesforce \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3, nh\u1eb1m gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh nh\u01b0 Vietcombank t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y v\u1eadn h\u00e0nh linh ho\u1ea1t v\u00e0 gi\u1eef v\u1eefng v\u1ecb th\u1ebf ti\u00ean phong trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng nh\u01b0 hi\u1ec7n nay.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE\/VI\u1ec6T NAM \u2013 Ng\u00e0y 20 th\u00e1ng 5 n\u0103m 2025 \u2013 H\u00f4m nay, Salesforce (NYSE: CRM), n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean AI h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, th\u00f4ng b\u00e1o ng\u00e2n h\u00e0ng Vietcombank hi\u1ec7n \u0111ang tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p Financial Services Cloud, CRM Analytics, Marketing Cloud v\u00e0 MuleSoft c\u1ee7a Salesforce \u0111\u1ec3 […]<\/p>\n","protected":false},"author":71,"featured_media":334,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[56,58],"sf_theme":[68,71],"sf_topic":[12,23,25],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[8],"sf_collection":[],"sf_visibility":[],"coauthors":[309,311],"class_list":["post-21","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-artificial-intelligence","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_topic-digital-transformation","sf_location-vietnam"],"yoast_head":"\nVietcombank h\u1ee3p t\u00e1c c\u00f9ng Salesforce th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 t\u0103ng 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