{"id":271,"date":"2023-09-20T12:02:00","date_gmt":"2023-09-20T04:02:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=271"},"modified":"2025-09-23T15:16:23","modified_gmt":"2025-09-23T07:16:23","slug":"philippine-airlines-picks-salesforce-to-revolutionize-customer-experience","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/","title":{"rendered":"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience"},"content":{"rendered":"\n<p><strong>SINGAPORE &#8211; September 20, 2023<\/strong> \u2014 Flag carrier Philippine Airlines (PAL), Asia\u2019s first airline, and Salesforce, an AI customer relationship management (CRM) platform and global technology company, today announced a new partnership that will redefine customer service and engagement.<\/p>\n\n\n\n<p>This milestone partnership was officially sealed at a recent ceremony at the Conrad Manila, with top executives of PAL, Salesforce, AF Digital, Amadeus, and other key stakeholders in attendance.<\/p>\n\n\n\n<p>PAL will integrate <a href=\"https:\/\/www.salesforce.com\/ap\/products\/\">Salesforce Customer 360<\/a>, Salesforce\u2019s integrated CRM platform powered by AI, across the airline\u2019s contact center and customer feedback handling units. This will provide a comprehensive view of customer interactions to elevate the overall passenger experience while enhancing internal processes to improve efficiency.&nbsp;<\/p>\n\n\n\n<p>PAL will be using Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Customer and Partner Portal as well as Slack to provide employees with the insights and tools they need to deliver exceptional customer experiences at every touchpoint. The airline also plans to harness the power of AI through the Salesforce Einstein Chatbot, leveraging its ability to use natural language processing (NLP) to understand and respond to customer inquiries.<\/p>\n\n\n\n<p>The partnership will focus initially on core functions \u2013 customer experience, marketing, and sales \u2013 with plans to explore expansion into other functional areas within PAL in the future as part of a company-wide journey towards full-fledged digital transformation.<\/p>\n\n\n\n<p>Capt. Stanley K. Ng, PAL President and Chief Operating Officer, said: \u201cThis is more than a partnership. It is a statement of Philippine Airlines\u2019 commitment to the future \u2014 a future where digital transformation isn\u2019t just a buzzword but a strategic imperative. It\u2019s about reimagining what<\/p>\n\n\n\n<p>Philippine Airlines can be, driven by technology, but always focused on the human experience. We welcome Salesforce as our partner in PAL\u2019s pursuit to create a unified, trustworthy and enriching customer journey.\u201d<\/p>\n\n\n\n<p>Sujith Abraham, Senior Vice President &amp; General Manager, Salesforce ASEAN, said: \u201cWe are thrilled to partner with Philippine Airlines on their digital transformation journey, and on their mission to deliver exceptional customer experiences. We share values and a customer-centric vision that aims to redefine the very concept of airline customer service for the modern age. We look forward to helping PAL realize the value of AI, data, CRM and trust with data-driven insights to predict, personalize and respond to evolving customer preferences at every touchpoint.\u201d<\/p>\n\n\n\n<p>Aurea Vidal, PAL\u2019s Chief Information Officer, said: \u201cAgility is not just an approach for Philippine Airlines; it\u2019s a way of life, especially as we navigate the complex, fast-paced demands of the airline industry. By partnering with Salesforce, we can build a framework that can swiftly adapt to the evolving needs of our customers and the market. Salesforce CRM will provide us with the strategic agility we need to meet, and exceed the evolving needs of our passengers.\u201d<\/p>\n\n\n\n<p>To further strengthen this initiative, AF Digital will serve as Salesforce\u2019s implementation partner and Amadeus, PAL\u2019s Passenger Service System (PSS) provider will be integrated with the Salesforce Customer 360.<\/p>\n\n\n\n<p>Together, these partnerships form a robust ecosystem that will optimize the full range of PAL\u2019s operations from customer service to ticket sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE &#8211; September 20, 2023 \u2014 Flag carrier Philippine Airlines (PAL), Asia\u2019s first airline, and Salesforce, an AI customer relationship management (CRM) platform and global technology company, today announced a new partnership that will redefine customer service and engagement. This milestone partnership was officially sealed at a recent ceremony at the Conrad Manila, with top [&hellip;]<\/p>\n","protected":false},"author":467,"featured_media":404,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[56,58],"sf_theme":[68,71],"sf_topic":[12,23,25],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[6,3],"sf_collection":[],"sf_visibility":[],"coauthors":[311],"class_list":["post-271","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-artificial-intelligence","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_topic-digital-transformation","sf_location-philippines","sf_location-singapore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Philippine Airlines Picks Salesforce to Revolutionize Customer Experience - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE &#8211; September 20, 2023 \u2014 Flag carrier Philippine Airlines (PAL), Asia\u2019s first airline, and Salesforce, an AI customer relationship management (CRM) platform and global technology company, today announced a new partnership that will redefine customer service and engagement. This milestone partnership was officially sealed at a recent ceremony at the Conrad Manila, with top [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T07:16:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Salesforce Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/#\/schema\/person\/0e4e75fa61fdfeed791c35d196f077b5\"}],\"headline\":\"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience\",\"datePublished\":\"2023-09-20T04:02:00+00:00\",\"dateModified\":\"2025-09-23T07:16:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/\"},\"wordCount\":523,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png\",\"inLanguage\":\"en-SG\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/\",\"name\":\"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png\",\"datePublished\":\"2023-09-20T04:02:00+00:00\",\"dateModified\":\"2025-09-23T07:16:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png\",\"width\":1200,\"height\":675,\"caption\":\"airline\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ap\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Releases\",\"item\":\"https:\/\/www.salesforce.com\/ap\/news\/sf_press_release\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ap\/news\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ap\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/news\/#\/schema\/person\/0e4e75fa61fdfeed791c35d196f077b5\",\"name\":\"Salesforce Newsroom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/05af745405ea6044f33450fb99dc60d0811d4d7aa9566d83fe42c07d89693a19?s=96&d=mm&r=g3e9c2b0fad4e47c566b7be5ff1f58cab\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/05af745405ea6044f33450fb99dc60d0811d4d7aa9566d83fe42c07d89693a19?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/05af745405ea6044f33450fb99dc60d0811d4d7aa9566d83fe42c07d89693a19?s=96&d=mm&r=g\",\"caption\":\"Salesforce Newsroom\"},\"url\":\"https:\/\/www.salesforce.com\/ap\/news\/author\/in-news\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/","og_type":"article","og_title":"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience","og_description":"SINGAPORE &#8211; September 20, 2023 \u2014 Flag carrier Philippine Airlines (PAL), Asia\u2019s first airline, and Salesforce, an AI customer relationship management (CRM) platform and global technology company, today announced a new partnership that will redefine customer service and engagement. This milestone partnership was officially sealed at a recent ceremony at the Conrad Manila, with top [&hellip;]","og_url":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/","og_site_name":"Salesforce","article_modified_time":"2025-09-23T07:16:23+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes","Written by":"Salesforce Newsroom"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ap\/news\/#\/schema\/person\/0e4e75fa61fdfeed791c35d196f077b5"}],"headline":"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience","datePublished":"2023-09-20T04:02:00+00:00","dateModified":"2025-09-23T07:16:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/"},"wordCount":523,"image":{"@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png","inLanguage":"en-SG"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/","url":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/","name":"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png","datePublished":"2023-09-20T04:02:00+00:00","dateModified":"2025-09-23T07:16:23+00:00","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#primaryimage","url":"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png","contentUrl":"https:\/\/www.salesforce.com\/ap\/news\/wp-content\/uploads\/sites\/28\/2023\/09\/3.png","width":1200,"height":675,"caption":"airline"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2023\/09\/20\/philippine-airlines-picks-salesforce-to-revolutionize-customer-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ap\/news\/"},{"@type":"ListItem","position":2,"name":"Press Releases","item":"https:\/\/www.salesforce.com\/ap\/news\/sf_press_release\/"},{"@type":"ListItem","position":3,"name":"Philippine Airlines Picks Salesforce to Revolutionize Customer Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ap\/news\/#website","url":"https:\/\/www.salesforce.com\/ap\/news\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ap\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ap\/news\/#\/schema\/person\/0e4e75fa61fdfeed791c35d196f077b5","name":"Salesforce Newsroom","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/secure.gravatar.com\/avatar\/05af745405ea6044f33450fb99dc60d0811d4d7aa9566d83fe42c07d89693a19?s=96&d=mm&r=g3e9c2b0fad4e47c566b7be5ff1f58cab","url":"https:\/\/secure.gravatar.com\/avatar\/05af745405ea6044f33450fb99dc60d0811d4d7aa9566d83fe42c07d89693a19?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/05af745405ea6044f33450fb99dc60d0811d4d7aa9566d83fe42c07d89693a19?s=96&d=mm&r=g","caption":"Salesforce Newsroom"},"url":"https:\/\/www.salesforce.com\/ap\/news\/author\/in-news\/"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ap\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_press_release\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_press_release"}],"about":[{"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/types\/sf_press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/users\/467"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_press_release\/271\/revisions"}],"predecessor-version":[{"id":537,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_press_release\/271\/revisions\/537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/media\/404"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_content_type?post=271"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_theme?post=271"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_topic?post=271"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_product?post=271"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_industry?post=271"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_role?post=271"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=271"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_location?post=271"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_collection?post=271"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/sf_visibility?post=271"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/news\/wp-json\/wp\/v2\/coauthors?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}