{"id":278,"date":"2025-06-10T12:12:00","date_gmt":"2025-06-10T04:12:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=278"},"modified":"2025-09-23T15:11:34","modified_gmt":"2025-09-23T07:11:34","slug":"smart-collaborates-with-salesforce-to-deliver-ai-powered-digital-experiences-for-customers-on-a-unified-e-commerce-website","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2025\/06\/10\/smart-collaborates-with-salesforce-to-deliver-ai-powered-digital-experiences-for-customers-on-a-unified-e-commerce-website\/","title":{"rendered":"Smart collaborates with Salesforce to deliver AI-powered digital experiences for customers on a unified e-commerce website"},"content":{"rendered":"\n<p><strong>MANILA, 10th JUNE, 2025<\/strong>: Salesforce (NYSE: CRM), the world\u2019s leading AI CRM, today announced that <a href=\"https:\/\/store.smart.com.ph\/\">Smart Communications Inc.<\/a> (Smart), the mobile services arm of PLDT, Inc., Philippines\u2019 largest and only integrated telecommunications company, will implement <a href=\"https:\/\/www.salesforce.com\/commerce\/\">Commerce Cloud<\/a> to create a unified digital storefront delivering a seamless and engaging experience for its more than 50 million subscribers across both prepaid and postpaid. Smart will also use Salesforce AI solutions to recommend the right plans for customers depending on their needs, improving the customer experience. The telco uses MuleSoft to enable seamless data integration across internal and third-party systems, delivering a connected customer journey across all touchpoints.<\/p>\n\n\n\n<p>Salesforce is a global leader in AI CRM, providing trusted and autonomous AI with Agentforce and best-in-class apps for sales, service, marketing, commerce, and IT \u2014 all on one integrated platform.<\/p>\n\n\n\n<p>The project is driven by Salesforce\u2019s Professional Services team, working with Smart to help ensure end-to-end delivery and seamless implementation. Once complete, Smart customers will be able to complete transactions online that previously required visits to physical stores, significantly enhancing convenience. This includes the purchase of new devices, applications, and renewals of phone plans, and porting of mobile numbers amongst other transactions. The storefront\u2019s cloud-based architecture helps provide improved scalability and reliability while a mobile-first design supports omni-channel experiences.<\/p>\n\n\n\n<p>Smart also uses Service Cloud and Marketing Cloud to drive their digital transformation and better serve evolving customer needs. By integrating Commerce Cloud, Smart will be able to accelerate order management and fulfillment for a better customer experience, efficiently driving revenue growth and customer retention. Smart is also exploring extending this unified digital storefront platform to its enterprise segment.&nbsp;<\/p>\n\n\n\n<p>\u201cThis strategic collaboration with Salesforce is a pivotal step in our digital transformation journey,\u201d said<strong> Gilbert Gaw<\/strong>, FVP and Head of IT and Transformation Office, <strong>Smart &amp; PLDT<\/strong>. \u201cLeveraging Salesforce Commerce Cloud\u2019s robust architecture and omni-channel features, we are creating a seamless and intuitive platform that empowers our customers with greater convenience and access to our full suite of products and services. This initiative will not only elevate customer satisfaction but also fuel business growth by enabling continuous innovation.\u201d<\/p>\n\n\n\n<p>\u201cA recognized leader in the Philippines&#8217; dynamic telecommunications sector, Smart has an unwavering commitment to innovation and customer-centricity,\u201d said <strong>Abraham Cuevas<\/strong>, Regional Vice President and Country Manager, Philippines, <strong>Salesforce<\/strong>. \u201cWe are excited to empower Smart with a modern, AI-ready platform that will enable them to connect with their customers in a more personalized and engaging way. This transformation will not only streamline their e-commerce operations but also position them for continued success in the Philippines\u2019 competitive telecommunications landscape.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA, 10th JUNE, 2025: Salesforce (NYSE: CRM), the world\u2019s leading AI CRM, today announced that Smart Communications Inc. (Smart), the mobile services arm of PLDT, Inc., Philippines\u2019 largest and only integrated telecommunications company, will implement Commerce Cloud to create a unified digital storefront delivering a seamless and engaging experience for its more than 50 million [&hellip;]<\/p>\n","protected":false},"author":467,"featured_media":330,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[56,58],"sf_theme":[68,71],"sf_topic":[12,16,23],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[6],"sf_collection":[],"sf_visibility":[],"coauthors":[311],"class_list":["post-278","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-artificial-intelligence","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-commerce","sf_topic-customer-success","sf_location-philippines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smart collaborates with Salesforce to deliver AI-powered digital experiences for customers on a unified e-commerce website - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2025\/06\/10\/smart-collaborates-with-salesforce-to-deliver-ai-powered-digital-experiences-for-customers-on-a-unified-e-commerce-website\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart collaborates with Salesforce to deliver AI-powered digital experiences for customers on a unified e-commerce website\" \/>\n<meta property=\"og:description\" content=\"MANILA, 10th JUNE, 2025: Salesforce (NYSE: CRM), the world\u2019s leading AI CRM, today announced that Smart Communications Inc. 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