{"id":279,"date":"2025-06-05T12:12:00","date_gmt":"2025-06-05T04:12:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=279"},"modified":"2025-09-23T15:18:25","modified_gmt":"2025-09-23T07:18:25","slug":"agentforce-data-cloud-and-customer-360-applications-set-to-unlock-growth-for-philippine-businesses-and-deliver-unparalleled-customer-experiences","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2025\/06\/05\/agentforce-data-cloud-and-customer-360-applications-set-to-unlock-growth-for-philippine-businesses-and-deliver-unparalleled-customer-experiences\/","title":{"rendered":"Agentforce, Data Cloud, and Customer 360 Applications Set to Unlock Growth for Philippine Businesses and Deliver Unparalleled Customer Experiences"},"content":{"rendered":"\n<p><em>Trusted, autonomous AI agents key to driving the Philippines\u2019 digital transformation, boosting productivity and improving customer service<\/em><\/p>\n\n\n\n<p><strong>MANILA \u2013 June 5, 2025<\/strong> \u2013 Salesforce showcased Agentforce, its digital labor platform designed to bring trusted, autonomous AI agents into the flow of work in the Philippines this week. The world\u2019s #1 AI CRM is driving the national digital transformation agenda by helping businesses in the country accelerate AI adoption and deliver superior customer experiences.&nbsp;<\/p>\n\n\n\n<p>Over the past 25 years, Salesforce&#8217;s journey has been one of continuous evolution and innovation, from pioneering cloud CRM to entering the era of agentic AI with Agentforce. With Agentforce integrated into the Salesforce ecosystem, businesses boost their productivity with trusted and autonomous AI and best-in-class apps for sales, service, marketing, commerce, and IT \u2014 all on one integrated platform.&nbsp;<\/p>\n\n\n\n<p>\u201cOur mission at Salesforce is, and has always been, to help organizations build better customer relationships through continuous innovation, and Agentforce is the latest step in that journey,\u201d said<strong> Abraham Cuevas<\/strong>, Regional Vice President and Country Manager, Philippines, <strong>Salesforce<\/strong>. \u201cWhen we combine customer-centricity and skills of the Philippines&#8217; workforce with the transformative power of AI, the growth potential is immense.\u201d<\/p>\n\n\n\n<p><strong>Unlocking the power of digital labor&nbsp;<\/strong><\/p>\n\n\n\n<p>Salesforce demonstrated how Agentforce, the agentic layer of the Salesforce platform for deploying autonomous AI agents across any business function, can create an opportunity for every business in the Philippines by unlocking new capacity and growth.&nbsp;<\/p>\n\n\n\n<p>Agentforce includes a set of tools to create and customize agents, as well as a library of ready-to-use skills for any use case across sales, service, marketing, and commerce, Tableau, Slack, partners, and more.&nbsp;<\/p>\n\n\n\n<p>\u201cAgentforce will fundamentally rewrite the rules around how brands engage customers,\u201d said <strong>Gavin Barfield<\/strong>, Vice President and CTO, Solutions, ASEAN, <strong>Salesforce<\/strong>.<\/p>\n\n\n\n<p>\u201cWith agentic AI, businesses have the potential of an unlimited workforce. It transforms not just the customer experience, but the entire approach to engagement, creating very personalized customer experiences at scale.\u201d<\/p>\n\n\n\n<p><strong>Turning data into intelligent action<\/strong><\/p>\n\n\n\n<p>Access to enterprise, high-quality data is the backbone of any successful AI implementation. Salesforce, with its extensive history of helping companies create a unified view of the customer and activate customer data for business growth, is thus uniquely positioned to support Philippine businesses that are embracing AI.&nbsp;<\/p>\n\n\n\n<p>At the heart of Agentforce is Data Cloud, which integrates a company\u2019s data and metadata in one place, giving AI agents access to high-quality, up-to-date information. Complementing this is the Atlas Reasoning Engine, the brain of Agentforce, which enables AI agents to retrieve the right data, reason through it, and act autonomously. This combination enables Philippine enterprises to respond in real time, streamline operations, and deliver more intelligent, personalized customer and employee experiences.<\/p>\n\n\n\n<p><strong>Partnering the Philippines\u2019 growth agenda&nbsp;<\/strong><\/p>\n\n\n\n<p>One of the fastest-growing markets for Salesforce within ASEAN, the Philippines is set to unlock a 2.8 trillion peso opportunity with widespread adoption of AI, according to Google\u2019s <a href=\"https:\/\/accesspartnership.com\/growing-the-philippines-ai-opportunity-with-google\/#:~:text=Households%20in%20the%20Philippines%20also,conducive%20AI%20landscape%20is%20imperative.\">2024 Economic Impact Report<\/a>.<\/p>\n\n\n\n<p>Salesforce serves as a trusted digital advisor for Philippine businesses, supporting their digital transformation and helping them harness unified data from across CRM processes and company touchpoints to deliver seamless, differentiated experiences to customers. Some of the country\u2019s most innovative companies, such as Bank of the Philippine Islands, PLDT, and Philippine Airlines, work with Salesforce to drive growth and deliver superior customer experiences.&nbsp;<\/p>\n\n\n\n<p>\u201cAs the world moves into the era of agentic AI, where agents can act on our behalf, our customers expect AI to be responsible, safe, accurate, and trustworthy. At Salesforce, trust is our number one priority.&nbsp; Every decision we make is grounded in that commitment. That\u2019s why Agentforce is built with proper guardrails in place to ensure reliable and accurate outcomes for our customers,\u201d added Gavin Barfield.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trusted, autonomous AI agents key to driving the Philippines\u2019 digital transformation, boosting productivity and improving customer service MANILA \u2013 June 5, 2025 \u2013 Salesforce showcased Agentforce, its digital labor platform designed to bring trusted, autonomous AI agents into the flow of work in the Philippines this week. The world\u2019s #1 AI CRM is driving the [&hellip;]<\/p>\n","protected":false},"author":467,"featured_media":331,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[56,59],"sf_theme":[67],"sf_topic":[9,19,24],"sf_product":[75,80,81],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[6],"sf_collection":[],"sf_visibility":[],"coauthors":[311],"class_list":["post-279","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_content_type-press-releases-product","sf_theme-agentic-ai","sf_topic-agents","sf_topic-customer-360","sf_topic-data","sf_product-agentforce","sf_product-customer-360","sf_product-data-cloud","sf_location-philippines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agentforce, Data Cloud, and Customer 360 Applications Set to Unlock Growth for Philippine Businesses and Deliver Unparalleled Customer Experiences - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2025\/06\/05\/agentforce-data-cloud-and-customer-360-applications-set-to-unlock-growth-for-philippine-businesses-and-deliver-unparalleled-customer-experiences\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agentforce, Data Cloud, and Customer 360 Applications Set to Unlock Growth for Philippine Businesses and Deliver Unparalleled Customer Experiences\" \/>\n<meta property=\"og:description\" content=\"Trusted, autonomous AI agents key to driving the Philippines\u2019 digital transformation, boosting productivity and improving customer service MANILA \u2013 June 5, 2025 \u2013 Salesforce showcased Agentforce, its digital labor platform designed to bring trusted, autonomous AI agents into the flow of work in the Philippines this week. 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