{"id":987,"date":"2026-01-07T14:00:00","date_gmt":"2026-01-07T06:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=987"},"modified":"2026-01-08T10:16:51","modified_gmt":"2026-01-08T02:16:51","slug":"the-1-ai-crm-meets-chatgpt","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2026\/01\/07\/the-1-ai-crm-meets-chatgpt\/","title":{"rendered":"The #1 AI CRM Meets ChatGPT"},"content":{"rendered":"\n

<\/p>\n\n\n\n

SINGAPORE – 7th January 2026<\/strong>: At Dreamforce, we introduced Agentforce Sales, reimagining the CRM with autonomous agents that help you sell faster, smarter, and more efficiently. It has already begun transforming how teams work within Salesforce.<\/p>\n\n\n\n

But modern work doesn\u2019t happen in just one tab. <\/p>\n\n\n\n

We all know the \u201cToggle Tax.\u201d It\u2019s that friction you feel when you have to switch from doing research and preparing with ChatGPT, updating records in Salesforce, then back to your email, and over to a calendar.<\/p>\n\n\n\n

We love using ChatGPT. Its powerful OpenAI frontier models combine the knowledge of the world around it with the ability to analyse, create, and problem-solve faster than ever before. You can ask it almost anything\u2014from market trends to coding advice.<\/p>\n\n\n\n

But now, we are connecting that world-class intelligence to your most critical business asset: your customer relationships.<\/p>\n\n\n\n

To drive work forward, even the most powerful AI needs to be fluent in the unique context of your business\u2014your pipeline, your history with a client, and your strategic priorities. Agentforce Sales brings this proprietary context directly to ChatGPT in the Agentforce Sales app, allowing you to apply reasoning capabilities to your trusted business data right inside ChatGPT.<\/p>\n\n\n\n

Our philosophy is simple: Agentforce should meet customers where they work. This launch on the ChatGPT platform is a major milestone in that vision.<\/p>\n\n\n\n

This isn\u2019t just an app integration. It\u2019s a new way to work. By launching an app for ChatGPT, we\u2019re allowing you to combine frontier intelligence with the internal truth of your CRM.<\/p>\n\n\n\n

\u201cUsing ChatGPT without Salesforce was frustrating because the conversation stopped short,\u201d said Brandon Metcalf, CEO and Founder, Asymbl<\/strong>. \u201cWe could talk about opportunities, but we couldn\u2019t move them forward. With the Agentforce Sales app in ChatGPT, our reps can prioritise deals, plan accounts, and update Salesforce directly from the conversation. It will change how our sales team works and boost productivity.\u201d<\/p>\n\n\n\n

Here is what it feels like when your CRM becomes conversational.<\/p>\n\n\n\n

1. The End of the \u201cCopy-Paste\u201d Workflow<\/strong><\/h4>\n\n\n\n

Usually, using AI for sales means manually feeding it context. You paste a LinkedIn bio, you paste a company description, and you hope for the best.<\/p>\n\n\n\n

With the Agentforce Sales app, the context is already there. You can simply ask, \u201cShow me my new uncontacted leads,\u201d and the app in ChatGPT pulls a live, interactive list directly from Salesforce. No searching, no filtering, just the answer you need exactly when you need it.<\/p>\n\n\n\n

2. Superhuman Prioritisation (CRM + The World)<\/strong><\/h4>\n\n\n\n

This is where the magic happens. Imagine a CRM that knows who your customers are combined with real world insights at scale. That\u2019s what the Agentforce Sales app in ChatGPT does.\u00a0<\/p>\n\n\n\n

When a seller asks for their highest priority lead, the Agentforce Sales app in ChatGPT doesn\u2019t only look at lead scores. It also considers pipeline health and external context such as market or news signals to surface the right lead for that moment in time. <\/p>\n\n\n\n

It synthesises customer and business data with external knowledge to give you advice you couldn\u2019t get from either system alone.<\/p>\n\n\n\n

3. Action at the Speed of Thought<\/strong><\/h4>\n\n\n\n

Conversation is great, but closing is better. The biggest difference with the Agentforce Sales app in ChatGPT is that it doesn\u2019t just chat\u2014it acts, working for you from prospect to close.<\/p>\n\n\n\n

    \n
  • Delegate the Busy Work:<\/strong> Don\u2019t want to manually email the low-priority leads? Just tell ChatGPT: \u201c@Agentforce Sales, assign the other 4 leads to my Engagement Agent.\u201d It\u2019s done. The Agentforce Sales app takes over the nurturing while you focus on the big fish.<\/li>\n\n\n\n
  • Update Records Instantly:<\/strong> You just got off a great call. Instead of navigating five clicks deep into an Opportunity record, you just type: \u201cUpdate the opportunity to Closed Won.\u201d<\/li>\n\n\n\n
  • Instant Strategy:<\/strong> Need an account plan? Ask for it. The app generates a strategic plan \u2013 including priorities, KPIs, risks, and growth opportunities\u2014and saves it directly back to Salesforce.<\/li>\n<\/ul>\n\n\n\n

    4. Enterprise Trust in a Consumer Interface<\/strong><\/h4>\n\n\n\n

    Even though you are chatting in the familiar ChatGPT interface, your data in the app is being handled by the Agentforce Trust Layer.<\/strong> We act as a secure, two-way data exchange. We help to ensure that every recommendation is business-ready and that your proprietary data is yours alone and remains governed by Salesforce security standards. Like with all ChatGPT apps, ChatGPT respects existing permissions and only accesses information the user already has access to in the connected app.<\/p>\n\n\n\n

    Meeting You Where You Work<\/strong><\/h4>\n\n\n\n

    This launch marks the start of bringing Agentforce to where customers do work. Whether you are in Salesforce, Slack, or now, ChatGPT, we are committed to eliminating context switching and surfacing actionable insights in the flow of your work. <\/p>\n\n\n\n

    \u201cWith the Agentforce Sales app in ChatGPT, we\u2019re bringing Salesforce into the tools sellers already use,\u201d said Kris Billmaier, GM and EVP of Agentforce Sales at Salesforce<\/strong>. \u201cNow conversations with the Agentforce Sales app in ChatGPT understand your customers, move deals forward, and get real sales work done.\u201d<\/p>\n\n\n\n

    Ready to chat with your CRM? <\/strong><\/h4>\n\n\n\n

    The Open Beta for Agentforce Sales app in ChatGPT is available starting today for both Agentforce for Sales Add-on and Agentforce 1 Edition customers. To get started, eligible customers can visit the ChatGPT app directory to connect Agentforce Sales.<\/p>\n\n\n\n

    This article may include references to services or features that are still in development and are unreleased. Customers should make their purchase decision based on fully released and available features.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    SINGAPORE – 7th January 2026: At Dreamforce, we introduced Agentforce Sales, reimagining the CRM with autonomous agents that help you sell faster, smarter, and more efficiently. It has already begun transforming how teams work within Salesforce. But modern work doesn\u2019t happen in just one tab.  We all know the \u201cToggle Tax.\u201d It\u2019s that friction you […]<\/p>\n","protected":false},"author":774,"featured_media":973,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[52,55],"sf_theme":[67,68],"sf_topic":[9,10,41],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3],"sf_collection":[],"sf_visibility":[],"coauthors":[321],"class_list":["post-987","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news-announcements","sf_content_type-news-announcements-product","sf_theme-agentic-ai","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-ai","sf_topic-salesforce-partners","sf_location-singapore"],"yoast_head":"\nThe #1 AI CRM Meets ChatGPT - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/news\/press-releases\/2026\/01\/07\/the-1-ai-crm-meets-chatgpt\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The #1 AI CRM Meets ChatGPT\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE – 7th January 2026: At Dreamforce, we introduced Agentforce Sales, reimagining the CRM with autonomous agents that help you sell faster, smarter, and more efficiently. 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