Multivariate and A/B Landing Page Testing

Maximise your conversion rates using Pardot’s landing page testing. By creating and testing multiple iterations of the same landing page, you can automatically determine your best option.

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Pardot does the research, so you don’t have to.

  • Always know which landing pages are performing best.

    Create multiple versions of your landing page, assign an equal distribution of random traffic to each one, and run tests to declare a winner.

  • Test as much or as little as you want.

    With multivariate testing, you can test headlines, images, offer types, form length, form fields, and more. You can also run A/B tests for simple fine-tuning.

  • Maximise conversion rates.

    Make sure each landing page a prospect encounters is maximised for conversion by testing any and all page elements.


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