Salesforce supports the complete customer journey across all major functions: commerce, marketing, sales, customer service, communities, and more. By connecting Commerce Cloud with other Salesforce clouds, you can power the entire customer lifecycle — from awareness and acquisition, to purchase and fulfillment, to advocacy and retention.
Empower agents with real-time customer profile, order, and purchasing data updated across Service Cloud and Commerce Cloud.
Drive conversations with customer on their preferred channel, whether it’s mobile, social media, or through chat services.
Turn service interactions into cross-sell and upsell opportunities that can be completed by either agent or customer.
With AI infused across Commerce Cloud, Service Cloud, and Marketing Cloud, you can tailor every service interaction, resulting in higher CSAT scores and repeat business.
Personalise engagement based on past purchases with automated emails based on account creation, password reset, and order confirmation.
Recapture revenue with automated emails based on abandoned cart, and create segments based on past purchases.
Improve efficiency and reporting by consolidating email sends based on a single, unified view of customers, catalogs, content, and orders.
Use data management platform (DMP) tagging to capture purchasing behaviour, and segment audiences in several modalities, including SKU-based, price-based, or category-based.
Use DMP segments to engage with active or passive customers, backed by 200+ activation partners who specialise in cross-channel addressable marketing.
Identify and engage with site visitors and shopping cart abandoners through meaningful retargeting campaigns based on intelligent commerce insights.
Connect behavioural data with DMP segmentation to deliver precise personalisation in dynamic creative optimisation platforms (DCO), site-side personalisation systems (SSP), and more.