Once a company has made the decision to implement a strategic marketing management software solution, they have another decision to make: which solution they should implement? The internet is filled with suppliers claiming that their solution is the best option. What is it that makes a solution a good fit? Below, we’ve listed a few of the factors to consider when your company is deciding which software to implement:
Can it do everything you need it to?
If a solution can’t actually fulfill your requirements, then it’s just a wasted investment. What tools does it offer? Can it track website traffic? Does it offer email automation solutions? Can it bring data from social media? What about analytics? When it delivers analyses, does it present the information in an easy-to-understand graphical format, or do you need a PhD in computer science to understand anything?
How easy is it for your employees to use?
Some solutions have a difficult learning curve. While they may be able to offer benefits to your marketing strategies, the time and training costs associated with them may be too great. A simple interface that is easy to understand can be incredibly valuable, and multichannel supports options, along with built-in tutorial options, can make a positive difference.
As your business grows, can the solution grow with you?
Some solutions work great for small businesses, but as your market grows, they can be overwhelmed. How flexible and scalable is the software?
How easy is it to integrate with your system and other tools?
Will you need to buy a huge bank of servers to run the solution properly, or can you use the systems you already have in place? Some solutions are available via the cloud, meaning that all of the processing and heavy lifting is done offsite.
You may have other marketing tools that you want to sync up with your strategic solution as well. How difficult is it to export information from one tool and import it into the other?
How much does it cost, and is it worth the expense?
How much of an investment will a new strategic marketing management solution be, and how quickly will you be able to see a return on that investment? Sometimes, a cheaper solution is what you’re looking for, but other times, it pays to invest in a system that will bring the value that your business needs.
When you’re trying to market to such a broad variety of people, it’s important to be able to learn more about your customer base. You need to be able to drill deep into specific demographics to find out what motivates them. At the same time, you also need to be able to back up and look at the market as a whole and get a big picture perspective. By implementing strategic marketing management tools, you’ll be able to make better decisions, create better strategy, and improve your business overall.