Use data from anywhere. Personalise everything.

Get a complete view of each customer with unified profiles. Activate real time moments seamlessly across channels and departments.
 
 

Save time and spend with smart targeting, fast segmentation, and real-time automation.

 

Connect data across Salesforce and beyond.

Ingest and unify data from anywhere to reconcile customer identity and develop a complete picture of each individual.

Create and activate smarter segments, faster.

Use unified data to build high-value audiences and make every engagement personalised and cost-efficient, across email, mobile, advertising, and the web.
 
 

Understand every customer with a single source of truth.

 

Leave no data behind.

Collect and unify data from anywhere with scalable data ingestion services, plus the power of MuleSoft’s industry-leading APIs and partner connectors.

Match data to a person.

Resolve customer identities using flexible matching rules and AI to enrich profiles across any device.

Deliver true 1-to-1 personalisation.

Activate your data across your engagement platforms for 1-to-1 personalised messaging and experiences.
 

Engage customers with trust.

Track consent and preference management when building segments and activating data.

Make your data smarter.

With Calculated Insights, add modeled data like propensity and LTV metrics to enrich your audience segments.

Make better decisions faster.

Share with analytics tools like Marketing Cloud Intelligence and Tableau to continuously optimise your spend and segmentation.
 
 

Experience a customer data platform built for your industry.

 

Healthcare

Treat your data better when it’s all together.

Build a single source of truth for patient or healthcare provider data to inform cohesive experiences across every touchpoint. With a single, user-friendly interface, marketers can unify data, segment consumers, and power campaigns for commercial launch, virtual selling, education, patient support, and more.

Retail and Consumer Goods

Understand your shoppers from a single source of truth.

Deepen your knowledge of customers by combining commerce, loyalty, and consumer data into a single view to identify key audiences. Increase frequency of purchase through 1-to-1 personalised communications, recommendations, and promotions on customers’ preferred channels.

Financial Services

Deepen relationships with your clients and customers.

Strengthen relationships across accounts and provide proactive service at scale by connecting enterprise data and enriching it with analytics and insights. Create a single, unified view of your clients and customers, and deliver personalised and compliant customer engagement across channels.
 
 
 
 
 

What our customers want is more relevance. They don’t want to get the same thing as everyone else. They want relevant promotions and personalised messages that speak to them.

Art Sebastian

VP, Digital Experience, Casey’s
 
 
 

Top brands are making interactions smarter, easier, and more efficient.

 
 
 

Pricing

Marketing Cloud Customer Data Platform Pricing

Capture, unify, segment, and activate all your data with a single source of truth for every customer.
 

Corporate

Give your mid-sized business the tools to unify and grow your data assets.
$ 12,500
org/USD/month*
(billed annually)

Enterprise

Help your large-scale organisation unify, segment, and activate all data.
$ 50,000
org/USD/month*
(billed annually)

Enterprise Plus

Enterprise Edition plus Premier Support
$ 65,000
org/USD/month*
(billed annually)
* All per month products require an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
 
 

Understand the state of customer data and industry solutions today.

 

2022 Gartner Magic Quadrant for Multichannel Marketing Hubs

The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021

 
 

Know your customers better with our expert guidance and resources.

 

Report

Discover the state of customer data today.

Trailhead

Skill up on platform-based customer data management on Trailhead.

Guide

Deliver personalisation at scale with customer data platforms.

 

Frequently asked questions (FAQ)

A customer data platform (CDP) is an application that gathers, organises and enriches data from multiple sources, while being marketer-centric, versus sales/service-centric like a CRM. It is a key enabler to organisations that want to maximise return on all the data they have collected and own around their customers.
CDPs are really just an evolution of CRM, finely tuned for the high-scale, real-time requirements of the digital-first modern B2C marketer. They're a natural extension of the kinds of tools Salesforce has been building for enterprises of all sizes, all around the world, for decades.
Technology provides companies with great new tools, but tools like a CDP need to be deployed with measurable goals that are tied directly to the company’s business strategy. For a better understanding of how you can build and deploy a CDP, read our Getting started with CDP guide.
 
 

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