Identify individuals and accounts across digital properties, match anonymous and known users to named profiles, tailor customer identity-matching policies, and build more accurate customer records.
Understand business context.
Automatically catalog all products and content – plus all associated metadata – to power machine-learning recommendations. Capture referring source, geo-location, weather, company, industry, and more.
Know your customer's next move.
Monitor digital behaviour, including active and inactive time — not just clicks — and combine it with email and offline behaviour to gain an understanding of each person’s true interests, affinities, and intent.
Round out the picture.
See Marketing Cloud Personalization in action.
Learn how real-time personalisation can help your business.
A/B test algorithms and experiences delivered on the web, in-app, or on any channel to ensure optimal — and statistically significant — results. Maximise conversions, clickthroughs, revenues, and more.
Track against business-wide goals.
Define key metrics and goals for your campaigns such as increased sign-ups, purchases, downloads, and more. Then, analyse your results to ensure an improvement in one area doesn't negatively impact others.
Segment your audiences.
Easily define segments using any user data in the system. Compare engagement levels between audiences, and analyse segment membership trends and campaign performance over time.
Use your data to look ahead.
Slice and dice all of the rich data collected in Marketing Cloud Personalization in a data warehouse environment, or apply machine learning models and simulations using our data science workbench.