Make every moment count with Marketing Cloud.

Win customers. Engage efficiently. Grow revenue. Infuse AI into your marketing to help you build lasting relationships.
 
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Make your spend go further and drive efficiency with Marketing Cloud.

 

Fuel creativity with data-driven answers.

Use your trusted customer data to inform campaign strategy, audiences, and content.

Unlock efficiency with AI-powered campaigns.

Save time with generative AI infused across the campaign lifecycle.

Redefine the limits of personalisation at scale.

Make 1-to-1 personalisation a reality with generative and predictive AI.
 

Discover solutions to power every moment of engagement.

 
 
Product

Data Cloud for Marketing

Unify all your customer data into a single source of truth to deliver real-time moments.
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Product

Personalisation

Automate real-time personalisation across web and journeys to increase customer value.
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Product

Engagement

Increase conversion with relevant engagement across email, mobile, advertising, and more.
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Product

Account Engagement

Make revenue teams more efficient with account-based marketing and marketing automation.
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Product

Intelligence

Optimise marketing performance and spend with omni-channel intelligence.
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Product

Loyalty Management

Grow relationships by aligning marketing and loyalty around VIP customer experiences.
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Launch campaigns and land results like Cotton On.

 
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Salesforce has helped us scale our multi-channel capability and meet demand for more personal journeys.

Brendan Sweeney

General Manager, E-Commerce, Cotton On
 
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Connect your Digital HQ for marketing.

Collaborate faster to solve problems from anywhere.
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Salesforce has been named a Leader. See why.

In the 2022 Magic Quadrant for Multichannel Marketing Hubs, Gartner evaluated 17 different multichannel marketing hub vendors. See how Salesforce compares to other vendors in the full report.
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Get marketing resources to build your career.

 
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Report

Uncover the insights inspiring real-time marketing moments.

In our 8th State of Marketing report, see marketing's top trends from 6,000+ marketers worldwide.
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State of Marketing Report, 8th Edition
The Forrester Consulting Total Economic Impact™ Study, January 2023

Report

The Forrester Consulting Total Economic Impact™ Study, January 2023

See the cost savings and business benefits of using Marketing Cloud.
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The Forrester Consulting Total Economic Impact™ Study, January 2023
State of the connected customer

Guide

State of the Connected Customer.

Get insights from over 8,000 global consumers and business buyers on customer engagement.
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Discover the trends shaping the future of customer engagement
 

Explore the latest in marketing with Salesforce.

 
 
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Salesforce+

Learn how to personalise customer experiences with Customer Data Platform.

 
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Product Release

Check out the latest Marketing Cloud innovations.

 
 

Frequently asked questions (FAQ)

What is marketing automation software?

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. Its goal is to improve the efficiency of your sales funnel, from lead to sales readiness.
Marketing automation allows businesses to develop leads, deliver sales, and nurture existing customer relationships while improving efficiencies and reducing reliance on manual task handling.
Marketing automation can help you align your sales and marketing teams, deliver higher quality leads and personalise your customers journey through smarter use of your data. Explore Salesforce Marketing Cloud to learn more about the benefits of marketing automation.
 
 
 

Ready to learn more about Marketing Cloud? Let's chat.

Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help. No credit card required. No software to install. Get hands-on with our leading digital marketing platform — powered by the world’s #1 CRM.
 
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Email Marketing from Salesforce

Businesses of any size can grow with professional-level email marketing from Marketing Cloud. Even small businesses can use marketing automation that will help bring in new customers and nurture the ones they already have, without an army of marketers. Plan, personalise, and optimise the customer journey, know your customers better, and measure your results so you can maximise your marketing budget with email marketing from Marketing Cloud.
 
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