Make every moment count with AI + Data + CRM.

Win customers. Engage efficiently. Grow revenue.
This is digital marketing for lasting relationships.
 
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Make your spend go further and drive efficiency with Marketing Cloud.

 

Automate engagement across every channel.

Save time and spend to deliver relevant content across email, web, mobile, and more.

Optimise marketing performance with intelligent insights.

Drive ROI and maximise spend with unified, AI-driven analytics.

Personalise moments with real-time data from Data Cloud for Marketing.

Meet customers in the moments that matter, unlock value using real-time data across channels and teams.
 

Find success now with solutions for your data-first marketing.

 
 
Product

Customer Data Platform

Build a real-time single source of truth to personalise every moment.
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Product

Personalisation

Automate real-time personalisation across marketing, sales, and service to increase conversions and ROI.
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Product

Engagement

Increase productivity with customer-centric engagement across email, mobile, advertising, and more.
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Product

Account Engagement

Make revenue teams more efficient with account-based marketing and marketing automation.
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Product

Intelligence

Create efficiency and focus on ROI with omnichannel intelligence.
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Product

Loyalty Management

Align marketing and loyalty for VIP customer experiences.
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Launch campaigns and land results like Cotton On.

 
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Salesforce has helped us scale our multi-channel capability and meet demand for more personal journeys.

Brendan Sweeney

General Manager, E-Commerce, Cotton On
 
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Connect your Digital HQ for marketing.

Collaborate faster to solve problems from anywhere.
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Salesforce has been named a Leader. See why.

In the 2022 Magic Quadrant for Multichannel Marketing Hubs, Gartner evaluated 17 different multichannel marketing hub vendors. See how Salesforce compares to other vendors in the full report.
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Get marketing resources to build your career.

 
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Report

Uncover the insights inspiring real-time marketing moments.

In our 8th State of Marketing report, see marketing's top trends from 6,000+ marketers worldwide.
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State of Marketing Report, 8th Edition
The Forrester Consulting Total Economic Impact™ Study, January 2023

Report

The Forrester Consulting Total Economic Impact™ Study, January 2023

See the cost savings and business benefits of using Marketing Cloud.
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The Forrester Consulting Total Economic Impact™ Study, January 2023
State of the connected customer

Guide

State of the Connected Customer.

Get insights from over 8,000 global consumers and business buyers on customer engagement.
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Discover the trends shaping the future of customer engagement
 

Explore the latest in marketing with Salesforce.

 
 
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Salesforce+

Learn how to personalise customer experiences with Customer Data Platform.

 
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Product Release

Check out the latest Marketing Cloud innovations.

 
 

Frequently asked questions (FAQ)

What is marketing automation software?

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. Its goal is to improve the efficiency of your sales funnel, from lead to sales readiness.
Marketing automation allows businesses to develop leads, deliver sales, and nurture existing customer relationships while improving efficiencies and reducing reliance on manual task handling.
Marketing automation can help you align your sales and marketing teams, deliver higher quality leads and personalise your customers journey through smarter use of your data. Explore Salesforce Marketing Cloud to learn more about the benefits of marketing automation.
 
 
 

Ready to learn more about Marketing Cloud? Let's chat.

Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help. No credit card required. No software to install. Get hands-on with our leading digital marketing platform — powered by the world’s #1 CRM.
 
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Email Marketing from Salesforce

Businesses of any size can grow with professional-level email marketing from Marketing Cloud. Even small businesses can use marketing automation that will help bring in new customers and nurture the ones they already have, without an army of marketers. Plan, personalise, and optimise the customer journey, know your customers better, and measure your results so you can maximise your marketing budget with email marketing from Marketing Cloud.
 
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