Marketing Cloud, Trailhead...
Demand Generation Marketing
Grow relationships and revenue at the same speed — fast.
Align marketing and sales, drive revenue and build long-term relationships with every buyer.
See what's new in B2B marketing.
Why Salesforce?
The world’s most innovative B2B companies trust their account-based marketing powered by Salesforce. Here's why.
Understand your buyers.
By unifying all your data on the world’s #1 CRM, you can get deep, actionable insights across every department and channel.
Align marketing and sales.
With your CRM and marketing automation on the same platform, you can share data between teams, unite on goals, and win together.
Grow account relationships.
With Salesforce as your single source of truth for every account, every interaction is tailored toward growing a long-term relationship.
“We’re putting ourselves in the shoes of the people we’re trying to deliver messages to, and deliver it in a way that they’ll engage.”
B2B Marketer’s to-do list
You’ve got a long list of jobs to do. We can help.
Drive demand.
Market to every buyer with 1-to-1 personalised messages.
Align with sales.
Set the same KPIs. Drive toward the same goals.
Sync with your service department.
Great customer service is a powerful marketing tool. Work in tandem with your service reps and align your strategies.
Trailhead
Skill up your account-based marketing on Trailhead.
Learn how to grow account relationships and revenue.
Products
See what B2B leaders are using to engage their buyers.
Pardot
B2B marketing automation can level up your email game.
Advertising Studio
Make every click count.
Interaction Studio
Discover real-time interaction management and deliver incredible customer experiences.
Datorama
Tie marketing results to real business outcomes.
Account-based marketing resources
Get the resources to build great subscriber experiences.
Podcast
Discover new B2B marketing strategies.
Interactive page
Speak to every buyer in their language, and watch your relationships (and revenue) grow.
Customer Stories
See our Marketing Cloud success stories.
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help.
