Marketing Cloud, Trailhead...
Marketing Analytics
Drive business growth with data — and start with marketing.
Connect, analyse, and take action on your data with one single source of truth for marketing performance.
See what's new in marketing analytics.
Why Salesforce?
The world’s most innovative companies trust their insights and analytics powered by Salesforce. Here’s why.
Understand marketing performance.
Bring all your marketing data onto a unified platform for a single view of marketing spend, performance, and impact.
Scale marketing insight.
Use AI and machine learning to scale your understanding of marketing data across all every channel.
Optimise for growth.
With AI-driven, cross-channel insights, you can tailor all your marketing efforts toward revenue growth.
“With Datorama we have the ability to pull all of our data together, harmonize it, and sort it to visualise against our business objectives. From here we can quickly see if our marketing campaigns are making an impact and pull out actionable insights to drive the business forward.”
The Analytics Marketer’s to-do list
You’ve got a long list of jobs to do. We can help.
Deliver automated data prep.
No more drowning in your data. Powerful analytics and AI should handle the busy work — so you can focus on the insights needed to inform your strategy.
Optimise marketing performance for business outcomes.
Use AI to accelerate time to value, and tie revenue growth to marketing efforts. Build a future-proof foundation of marketing data to always be ahead of rapid evolution.
Align marketing teams on unified data.
Integrate marketing, sales, service, IT — and everything — to create seamless customer experiences.
Trailhead
Skill up your marketing analytics on Trailhead.
Learn how to make data-driven decisions and optimise marketing performance.
Products
See what marketing analytics leaders are are using to grow relationships and revenue.
Datorama
Tie marketing results to real business outcomes.
Salesforce CDP
See how a customer data platform can help create incredible customer experiences.
Interaction Studio
Discover real-time interaction management and deliver incredible customer experiences.
Google Analytics 360
Drive smarter, more personalised engagement with Salesforce and Google.
Marketing Analytics resources
Get the resources to make the most of your marketing data.
Playbook
Build an effective data measurement strategy in 3 steps.
Customer Stories
See our Marketing Cloud success stories.
Webinar
Hear how top marketers are getting more from their data with Datorama.
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help.
