B2B marketing automation by Salesforce.
Grow faster with smarter engagement
Accelerate your sales cycle by giving sales the intelligence they need to close deals, faster. Identify your best leads, track engagement with campaigns, improve follow-up speed, and combine the powers of marketing and sales to turn leads into customers for life.
Generate high-quality leads
Fill the funnel with high-quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly-targeted email campaigns, and personalise the buyer’s experience from click to close.
Build meaningful relationships
Take the manual labor out of lead management by putting your most common marketing and sales tasks on autopilot. With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business.
Calculate marketing ROI
Take winning from an art to a science. Track campaign performance with customisable dashboards to better understand which programs are working, how your two teams are contributing to success and what needs to be done to crush your revenue goals again and again.
The best overall value in marketing automation.
Choose the right package to power your pipeline.
Ready to dive in with marketing automation?
Request a Guided Tour to get a hands-on look at Pardot. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximise efficiency.