Partner Relationship Management
Grow revenue with personalised partner experiences. Make partner sales simple with pre-approved branded marketing assets, automated lead routing, opportunity management, and account insights. Move deals forward faster with easy-to-use processes to request and approve marketing funds and auto-generated discounts. Ensure ongoing success with visibility into expected revenue and self-service customer support.
Maximise business growth with Partner Relationship Management.
Grow loyalty and close more deals with an engaging and easy-to-use partner experience — from initial onboarding to closing and servicing deals.
Tailor every partner experience to generate revenue.
Personalise the partner experience based on each user's needs with easy-to-build templates and drag and drop tools. Keep partners engaged with updated, relevant content. Help partners stay on track toward revenue achievement with individualised partner scorecards — all while staying on brand.
Incentivise partners by defining success metrics and sales goals the moment they engage. Guide partners through a personalised learning path to certify them quickly. Keep them moving in the right direction with intelligent next steps and relevant rewards that unlock new tiers of access to materials and resources.
Accelerate partner productivity with automation and AI.
Drive demand with the help of partners. Get partner marketing projects off the ground fast with pre-built, approved marketing journeys and co-branded marketing assets that they can tap into on their own. Make it easier for partners to execute marketing tactics with straight-forward requests for marketing funds and campaign approval. Approve requests and campaigns right from Salesforce.
Reduce the friction of partner selling with lead routing and Einstein Lead and Opportunity Scoring. Ensure that the right leads are easy for partners to see and start working. Accelerate deals with Pipeline Inspection for partners. Implement approval workflows for proposals and discounting using CPQ, tailored to each partner.
Set partners up for success with insights and support.
Activate partner selling with out-of-the-box dashboards and reports specifically for them. Give them access to Einstein-generated insights about revenue potential and steps to take to achieve more wins. Track partner wins and opportunities right in Sales Cloud.
Help partners sell by giving them quick access to the knowledge they need to answer buyer questions. Embed existing knowledge articles and chat bots where possible to scale support. Route cases to the right agent when needed. Allow partners to access selling support from any device.
Extend the power of Partner Relationship Management with these related products.
Sales Cloud
Max out efficiency with better automation, data, and intelligence.
CPQ (Configure, Price, Quote)
Speed up sales cycles by giving reps a quick and easy path to creating accurate quotes and contracts.
Sales Programs
Boost seller efficiency and productivity with outcome-based enablement – all in the flow of work.
Sales AI
Guide sellers at every step of the sales cycle with Einstein-informed intelligence built into your CRM.
Partner Relationship Management Pricing
Start by selecting your Sales Cloud edition. Some editions already support PRM right out of the box. You can enhance your PRM solution with products like these.
Partner Relationship Management
Drive productivity by building personalised experiences for your partners
$
25
user / month
USD (billed annually)
- Experience Builder
- Partner Onboarding
- Channel Analytics
External Apps
Bring even more customisation to your partner portals
$
35
user / month
USD (billed annually)
- Sales Cadences
- Work Queue
- Salesforce Inbox
ECI & Sales Engagement
Complete your virtual selling solution with insights and automation in one place.
$
75
user / month
USD (billed annually)
- Sales Cadences
- Work Queue
- Salesforce Inbox
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Salesforce's PRM solution enables us to scale efficiently while giving our partners a personalised, self-service experience.
Tim TsaoGlobal Head of Partner Programs, Stripe
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Frequently asked questions
Partner relationship management (PRM) is the process of managing the relationships and interactions between a company and its partners, such as resellers, distributors, and agents. It involves collaborating with partners to increase sales and revenue, improve customer experience, and enhance market reach.
Partner relationship management software is a tool that helps businesses manage their partner relationships and interactions. It enables businesses to collaborate with partners on sales and marketing activities, track partner performance, and provide partner training and support.
PRM software offers several benefits, such as increased partner engagement, improved partner performance, enhanced collaboration between businesses and partners, streamlined partner onboarding and training, and improved visibility into partner activities and performance.
Channel sales refers to the process of selling products or services through third-party partners, such as resellers, distributors, or agents, rather than through a company's own sales team. It is a common sales strategy used by many businesses to expand their market reach and increase sales.