Reach customers faster with Einstein Campaigns. With one generative AI prompt, you can build a campaign, draft a brief, create a segment, and write an email — all in only a few minutes. With humans in the loop the entire time, you can make edits and train the AI so its outputs are perfect, every time.
Use generative AI to create segments for your email campaigns using natural language. With built-in Data Cloud, you can create segments based on marketing, sales, service, and commerce data — helping you reach the right customers and increase personalisation. Leverage the built-in Einstein Trust Layer to securely import your customer data, enriching the context for business-specific generative AI outputs.
Use Generative AI to draft email body copy, subject lines, and preheaders in minutes, allowing you to reach customers faster than ever before. Tell Einstein AI to shorten body copy and redraft -- or make edits yourself. Personalise emails by pulling in customer information across marketing, sales, service, and commerce with Unified Profiles from Data Cloud. With marketers in the loop the entire time, you can train the AI so messages are always on point and meet brand standards.
Engage your customers where they're most active by delivering automated, personalised journeys through email and SMS. With built-in Data Cloud, small businesses can harness data from across your organisation—including sales, service engagements, and commerce events—to trigger the next best actions. Automate notifications to your sales and service teams, enabling timely outreach.
With all your teams on one platform, it's easy to integrate sales touchpoints into the customer journey. Notify sales teams when a lead is highly engaged so they can close deals quickly, or alert them when it's time to reach out to customers for onboarding.
Capture new leads and build out your contact base using forms and landing pages. Save time with out-of-the-box templates and intuitive drag-and-drop builders that allow marketers to build ready-to-launch landing pages. Send new leads on automated journeys for additional nurturing.
Take the guesswork out of when to send emails, using predictive AI. Use Einstein AI to personalise send times, delivering your messages to customers when they're most likely to see them, based on previous data. Increase engagement with your messages by ensuring your emails are always at their top of the inbox.
Optimise your strategy with Marketing Analytics Reports. Understand how customers are interacting with forms, landing pages, emails, and SMS sends — so you can expand on efforts that work, and quickly identify what you need to improve. Get in-depth reporting on unsubscribes, bounces, and other key email metrics.
When it comes to choosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives. Marketing Cloud Growth is marketing automation for small businesses built on the world's #1 AI CRM. Because it is built on Salesforce Einstein 1, with Data Cloud as a foundation, creating visibility across marketing, sales, service, and commerce teams, allowing everyone to work together in one place to close deals faster. Whether you are looking to save time by leveraging generative AI, or create personalised, multi-channel journeys with email and SMS, we've got you covered.
Marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing effort
The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts
2) Aligning marketing, sales, service, and commerce teams to close deals faster
3) Automating manual processes and saving teams time
The right marketing automation platform will:
1) Integrate directly into your CRM
2) Align marketing, sales, service, and commerce around a single view of the customer
3) Automate manual processes and save teams time