Discover the trends shaping the future of customer engagement.
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Here are key insights from nearly 17,000 customers worldwide.
Businesses take up the mantle of trust.

Sixty-eight percent trust companies to tell the truth.
Personalisation is a prerequisite.

Fifty-six percent expect all offers to be personalised.
Customers crave cohesive experiences.

Eighty-five percent expect consistent interactions across departments.
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