All-in-one CRM suites built for small business growth.

The AI features scale alongside the business. Free Suite includes embedded, click-based AI that instantly generates record summaries and drafts customer emails. Upgrading to Starter Suite or Pro Suite unlocks a conversational AI assistant. Users talk directly to this assistant using natural language prompts to read, summarise, and update customer details. The advanced suites also feature built-in AI that analyses video call recordings to create accurate meeting transcripts.

Growth for a small business isn’t just about getting more customers; it’s about managing them better without burning out. A CRM suite for small business helps you scale by:

• Eliminating Manual Work: It automates the “boring stuff,” like sending follow-up emails or setting reminders to call a lead.
• Closing Deals Faster: By seeing exactly where a prospect is in your sales funnel, you can provide the right information at the right time to nudge them towards a ‘‘Yes’’.
• Boosting Customer Loyalty: When you remember a client’s birthday or their specific preferences from a year ago, you build a level of trust that keeps them coming back.

Yes, Salesforce offers a Free CRM Suite for up to two users. Small businesses can get started in minutes with simple setup and guided onboarding. Free Suite provides core tools to help teams stay organised, including account and contact management. Teams also gain access to case management for service and an email builder for marketing. Free Suite features built-in AI to help automate routine tasks – all at no cost. Users can leverage this AI specifically for email drafting and record summarisation.

Salesforce provides three distinct CRM suites tailored to different business needs, all featuring built-in AI:

1. Free Suite is a zero-cost entry point designed for up to two users to centralise lead and customer tracking. It includes click-based AI to automatically summarise records and draft emails.
2. Starter Suite is an all-in-one solution for small teams that unifies and automates marketing, sales, service, and commerce workflows without user limits. It introduces a conversational AI assistant to execute daily tasks via simple prompts.
3. Pro Suite is built for growing businesses with complex requirements. It offers enhanced customisation, deeper data insights, and the ability to expand via third-party integrations – all while utilising a conversational AI assistant to help teams work faster.

Salesforce CRM Suite pricing starts at $0 USD for up to two users a month with Free CRM—ideal for teams seeking a low-cost CRM. Next is $25 USD per user per month for the Starter Suite. Pricing varies based on the plan level, features, and number of users. Explore options to find the best CRM for your small business on our pricing page.

An all-in-one CRM suite allows small businesses to scale operations while spending less. Instead of piecing together disjointed software, teams manage sales, service, marketing, and commerce in a single application. Built-in AI handles the busy work – like drafting customer emails and summarising video meetings – so employees can do more in less time. Because the entire system requires zero setup, leaders focus on accelerating growth rather than managing complex IT integrations. For example, a small retail team can use an all-in-one suite to instantly sync customer data between their online storefront and their service desk to resolve cases faster.

Our CRM Suites are quick and easy to set up. They include simplified setup, step-by-step guidance, and data import tools. Small businesses can start seeing value on day one — making it one of the easiest CRM options for growing teams.

Yes, Salesforce CRM Suites unify sales, service, and marketing capabilities in one CRM platform. Features like email marketing, case management, and customer service capabilities make it a complete CRM solution for small businesses.

Both Starter Suite and Pro Suite provide small teams with a unified system for sales, service, marketing, and commerce, along with a conversational AI assistant. The primary difference lies in the level of customisation. Starter Suite is ideal for businesses that need a complete, out-of-the-box platform to manage operations and run multi-email nurture campaigns. Pro Suite is built for growing companies with complex sales cycles. It unlocks advanced pipeline visibility, process automation with flows, and the ability to build custom objects. For example, a scaling B2B company might choose Pro Suite to test new workflows in a secure sandbox environment and integrate third-party apps.

Small teams often see the highest return on investment from a CRM. When you have a tiny team, every minute counts.

• The "One Brain" Advantage: If your lead salesperson is out for the day, anyone else can jump into the CRM and see exactly what was promised to a client. The business doesn't stop just because one person isn't at their desk.
• Professionalism: It allows you to compete with much larger companies by providing a seamless, organised experience for your clients.

You likely need a CRM if you're experiencing any of the following:

• You manage leads and customer info in scattered spreadsheets or notebooks.
• Important customer details or follow-ups are falling through the cracks.
• You can't quickly find the data you need to make fast business decisions.
• team needs to collaborate more effectively but struggles with disconnected tools.

There is zero setup required for any of the CRM suites. Salesforce builds AI directly into the workflows small businesses already use. Companies do not need to hire expensive consultants or manage complex data integrations. For example, a small service team can log into the system on day one and immediately ask the AI assistant to summarise open customer cases.