Small Business Marketing
Grow your business with autonomous AI agents that help create campaigns, nurture leads, and turn every interaction into a revenue opportunity — all from one platform.
Marketing Cloud Pricing for SMB
Whether you’re just getting started or taking things to the next level, we have the right Marketing solution for you.
Starter Suite
Lean businesses that need a turnkey CRM to get started quickly.
$
25
USD/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
- Assistive AI with Employee Agent
- Dynamic Email Nurture Campaigns and Lead Scoring
- Built-in Sales Flows and Lead Routeing
- Free Slack Workspace, Connected to your CRM
Pro Suite
Growing businesses ready for more flexibility and functionality.
$
100
USD/User/Month
(Starting price. Transaction fees apply. Billed annually. Contract required.)
- Everything in Starter plus Enhanced, Real-Time Chat
- Sales Quoting and Forecasting
- Greater Customisation, Automation+ Access to AppExchange
- Premier Support (add-on)
Marketing Cloud Next Growth Edition
Grow your business with agentic marketing automation on the world's #1 CRM.
$
1,500
USD/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Multi-Channel Journeys
- Forms and Landing Pages
Marketing Cloud Next Advanced Edition
Grow your business with agentic marketing automation on the world's #1 CRM.
$
3,250
USD/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Path Experimentation
- Two-Way Conversations for SMS and WhatsApp
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
Small Businesses grow faster with Marketing
What can Marketing Cloud help you do?
AI agents that take action
Easily build targeted customer segments using natural language. With built-in Data 360, you can create segments based on marketing, sales, service and commerce data — helping you reach the right customers and increase personalisation.
Launch campaigns faster with Agentforce. Simply describe your campaign goals in natural language, and Agentforce creates audience segments, nurture flows and campaign assets - all in just a few minutes.
Nurture, qualify and convert high-quality leads 24/7 with agentic conversations across email, SMS, and WhatsApp. Agentforce answers technical questions, provides recommendations, and can book a meeting with sales reps.
Engagement that drives conversions
Focus your energy on the right people. Automatically identify and score buyers based on real-time behaviour and intent signals.
Scale personalised conversations 24/7 across web, email, SMS, and WhatsApp to engage buyers where they are.
Automatically tailor every content, promotion and recommendation based on each buyer’s unique history, real-time behaviour, and intent.
One unified revenue engine
Unify your data from any source into a single customer profile, giving you the complete picture you need to personalise every interaction.
Share complete buyer histories so reps can continue the conversation without dropping momentum or asking buyers to repeat themselves.
Track what’s working in real-time to adjust spend instantly, and use attribution reporting to measure how every touchpoint impacts your bottom line.
Learn new skills with free, guided learning on Trailhead.
Everything you need to maximise ROI.
From support, expert guidance and resources to our trusted partner ecosystem, we're here to help you to get more value from Salesforce in the AI era.
Hit the ground running with marketing tips, tricks and best practices.
Interactive Tour
See Marketing Cloud Next in action
Report
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Guide
Get 50 proven tactics for increasing email ROI and lowering marketing spend.
Report
AI is marketers’ #1 priority and challenge. See why.
Put turnkey AI to work for your business
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Start fast with built-in AI and everything you need to get going — at no cost.
Talk to an expert.
Not sure where to start? We’ll help you figure it out.
Watch a Starter Suite demo.
See exactly what you’re getting before you commit.
Marketing Automation for Small Business FAQs
When it comes to choosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives.
Just starting out? Check out Starter and Pro Suites to start connecting with your customers with dynamic email marketing, forms and analytics.
Already up-and-running, and looking for more automation, AI and Marketing Cloud capabilities? Marketing Cloud Next (Marketing Cloud Next Growth and Advanced Edition) is the right marketing automation tool for you. Built on the same Salesforce platform as Sales, Service and Commerce, Marketing Cloud Next allows teams to unify their data and work together in one place to close deals faster. Embedded AI agents work alongside your team to build end-to-end campaigns, personalise customer engagements at scale and orchestrate seamless handoffs. Whether you are looking to save time by automating manual processes or maximise marketing ROI by optimising campaign performance, with we’ve got you covered.
Marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing effort.
The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts.
2) Aligning marketing, sales, service, and commerce teams to close deals faster.
3) Automating manual processes and saving teams time.
The right marketing automation platform will:
1) Integrate directly into your CRM.
2) Align marketing, sales, service, and commerce around a single view of the customer.
3) Automate manual processes and save teams time.
Marketing software can help small businesses organise campaign activities, customer information, communications, and performance data within connected workflows. Centralising relevant marketing tasks can make it easier for teams to manage campaigns and maintain consistent customer engagement.
Small businesses can consider ease of use, available marketing channels, automation capabilities, customer data management, reporting, integration requirements, and scalability when evaluating marketing automation software. The right combination depends on the business’s goals, resources, customers, and marketing processes.
Marketing automation can help small businesses streamline repetitive activities such as campaign workflows, customer communications, and follow-up processes. Automation requirements vary by platform and configuration, so businesses should identify which manual activities could benefit most from automation.
Small businesses in Asian markets can personalise marketing by considering local customer preferences, languages, channels, and market context. Marketing technology can help organise customer information and campaign activities so businesses can deliver more relevant communications to their audiences.
Marketing software can support growing businesses by providing capabilities that can be expanded as marketing needs change. When evaluating a platform, small businesses can consider whether its features, integrations, automation, and customer data capabilities align with future requirements.