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Einstein 1 Studio

Build and extend AI for CRM. Bring tailor-made AI experiences into the flow of work, including Einstein Copilot, with low-code AI builders. Deliver hyper-relevant customer interactions with trusted AI actions, prompts, and models, all grounded on your data.

Build your custom AI experience today.

Embed AI in any experience your way, with your models, through low-code AI builders

An Einstein Employee Copilot page.

Copilot Builder

Extend your unified copilot with custom actions.

  • Wrap familiar platform features such as Flows, Apex code, and Mulesoft APIs into actions for your copilot
  • Simulate conversations with Einstein Copilot to understand how it reasons through requests
  • Easily adjust the tone of Einstein Copilot, and dive into session records to understand usage
"A template of how to configure Prompt Builder.

Prompt Builder

Activate prompts in the flow of work.

  • Help employees finish tasks faster by creating prompt templates that summarize and generate content with clicks
  • Create more relevant prompts grounded in your business data from CRM, Data Cloud, and external sources
  • Build prompts once and reuse them everywhere in Einstein Copilot, Lightning pages, and flows
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Model Builder

Build or bring your own AI models to Salesforce.

  • Bring your own predictive AI models and LLMs to the Einstein Trust Layer
  • Create no-code ML models on Data Cloud data with clicks
  • Manage AI models from a unified control plane

Get the most out of AI builder with trusted partners on AppExchange.

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Custom AI FAQ

AI builders allow you to fully customize your customer and employee experience. They give teams the power to build, extend, and manage functionality of AI models based on your specific business needs.

Salesforce includes a suite of low-code AI builders native to our platform, meaning that any team can use clicks instead of custom ML code to customize Einstein. Create bespoke actions, tailor AI prompts, and use the AI models your team prefers.

Custom AI helps you define and take control of the experience your users have with AI in your business by creating specific jobs to be done and managing how they are executed.