Chief Commercial Officer
Domain Group’s vision is simple. As one of Australia’s leading multi-platform property destinations, it wants to connect buyers and agents and give them the best tools to make the home buying journey easy. Digitising the open-for-inspection process was a transformative step.
“The process for home buyers hasn’t really changed in over 20 years as far as the open-for-inspection process goes. You still see agents on the weekends with clipboards and pens, stopping buyers at the front door for their details,” said Tony Blamey, Chief Commercial Officer at Domain Group.
Domain Group knew there was a massive mobile opportunity just waiting to be harnessed but it had to move quickly. That’s why it turned to Salesforce to speed adoption of its Homepass app. The innovative app completes the connection between buyers and agents and gives them information at their fingertips.
“The Homepass app eliminates that awkward exchange at the door where agents are asking for contact details. They can greet buyers in a personal way and jump straight into a more valuable conversation,” said Blamey.
Success of the app depended on large market capture – there was little room for second place.
Salesforce together with Conga and DocuSign from the Salesforce AppExchange helped Domain Group blaze a trail to success. In just two weeks, Domain Group developed a two-step process to get agents to activate Homepass. With just one click in Salesforce an invite is sent to the agent. With another click, a contract is delivered. It’s that simple
Today, buyers simply download the Domain.com.au app and start checking in to properties. Agents download Homepass and catch that activity on their mobile devices in real time. The app can even connect with beacons on the open-for-inspection street signage to receive accurate data on who walked through the door and who walked away. It’s giving a true picture of market demand and helping agents sell smarter. For example, if a dozen buyers turn up to the front of the house but only two or three inspect it, it may signal an issue with the surroundings and trigger a conversation on price.
With Homepass, prospective buyers no longer need to fill out a form with their details at the door. Instead, they are automatically checked in by the app and the property details pop up on their mobile screen. The agent immediately sees their name, photo and history of inspected properties.
Domain Group is now using Salesforce to respond quickly to agent queries and track adoption in real time. In an instant, account managers can see which agents have activated the app and which they need to follow up with. It is accelerating adoption and success.
“Homepass is really evolving that open-for-inspection experience. We wouldn’t have been able to take that into the market, the way we did, without Salesforce,” said Blamey.
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"Nothing happens until someone sells something"