What is CRM?

What is CRM?

CRM stands for “customer relationship management” and it’s software that stores customer contact information like names, addresses, and phone numbers, as well as keeps track of customer activity like website visits, phone calls, email, and more.

Why CRM matters?

  • CRM helps you ditch clunky processes and manual effort so you can get on with business.
  • You’ll find more leads, close more deals, keep more customers and grow your business.
  • One place to store all customer information means your conversations are always personal, relevant, and up to date.
  • Salesforce customers report 37% more sales revenue, 45% higher customer satisfaction, 43% better marketing ROI*.

*Average improvements reported by salesforce.com customers in our Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.

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