"Social social social. Everyone's always on about social. What's he big deal?" if this is you, then the social media lounge is for you.

Cloudforce is all about social... after all the event is called the 'Social Enterprise Tour' but if social isn't really something you've got your head around yet, then we have carved out an area of our Expo to create a space where delegates can take some time to get across the subject of social media and networking and what it can do business.

We want to help organisations transform themsleves into using social media to drive innovation and connect with their customers and employees. 

About the Social Media Lounge

There are three elements to the lounge that will assist visitors get a better handle on this all pervasive topic.


Observe what people are saying on Twitter, Facebook & LinkedIn
The panel screens at the back of the lounge will display the social conversations around the Twitter hash tag #Cloudforce. One of the screen will show the "River Of News" - which is conversation stream in real time as it happens across many media channels including Twitter, Facebook and LinkedIn; while on the other screens there will be Radian6 dashboard summaries that will slice and dice the content in posts to show sentiment, gender divide, keywords etc.

Grab yourself a New Avatar
You may be wondering why there is a photographer sitting in the middle of the lounge? If you're ready to go, a photographer will be on hand to help give your social profile (also referred to a an avatar) a make-over.  Tweet this Tip.

Speak to someone about Social Media Strategies
Inside the lounge area will be Radian6 experts who can provide free advise on your social media strategies, both personal and business.

Attend a 15min Masterclass
Finally, 8 third party experts will stop by the lounge to provide 15 minute masterclasses on all things social; from best use of blogging, Facebook or LinkedIn to guidance on community management, social analytics and crisis management.

Masterclass Schedule

We have an excellent line up of speaker for our Masterclass sessions. These folks all have a wealth of knowledge and experience and work in a wide range of industries from B2C and B2B and from agencies to in-house social media. Share the Tweet this Tip.




12.45pm – 1.00pm

Create passionate customers with the Social Enterprise

Tony_HollingsworthTony Hollingsworth, Saasu

1.10pm – 1.25pm

Developing Brand Insights

Carl_McleanCarl McLean, OMD

1.35pm – 1.50pm 

Creating a Social Media Strategy for business

BriangiesenBrian Giesen, Ogilvy

2.00pm – 2.15pm  

Facebook for business

Paul_WallbankPaul Wallbank, Netsmarts

2.25pm – 2.40pm  

Maximising the LinkedIn Opportunity

Phil_ReddingPhil Redding, 2dSearch

2.50pm – 3.05pm  

Building community with Social Networking

Natalie-SwainstonNat Swainston, Reach Out

3.15pm – 3.30pm

Blogging for business success

Kate-CarruthersKate Carruthers, Genea

3.40pm – 3.55pm  

Crisis management in Social Media

Matther-GainMathew Gain, Edelman

If you are completely new to what Social Media is all about, then I'm sure after spending some time in the Social Media lounge you'll walk away with a better idea what it's about, how you can participate in conversations online, and why it's important to build and montior discussions taking place on Social Networks around you, your brands and your products.

If you are planning to attend, why not tell folks about it - Start a conversation by Tweeting this out.


Cloudforce -Sydney-2012_Mobile_Guide_buttonWe have just launched our Cloudforce Online Conference Guide that is optimised for Mobiles and Tablets. This site has an Agenda Planner, Maps, Speaker Bios, Partner details and more. Tweet this Tip.



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