I don’t know what it is, but I have always loved a comeback story. The Little Engine That Could was one of my favorite stories as a child, and I always liked movies like The Castle, because they tell the story of people who have faced difficult circumstances and been able to persevere and succeed. Failure is something everyone experiences, but its truly inspiring to see the people who fail get back up and use the lessons they have learned to achieve new heights. I think that’s why I love the Vodafone story so much.

Everyone in Australia knows the story of Vodafone and understands the challenges they have faced in recent years. But the video below enables viewers to hear about the experience directly from CEO Bill Morrow, putting a human face on all of those business section headlines.

The fact that this company is seeking to “right the ship” by putting customers at the heart of their business is a lesson I think other companies need to learn. Leveraging the Service Cloud and Chatter, the entire company is coming together to develop relationships with each one of their customers across every channel.

It made me wonder, was I in a relationship with a company? As an avid consumer, I would have to say that yes I am, but then the more interesting question became, what am I getting out of that relationship?

Watch the Vodafone video yourself and read more about the Vodafone story here, and hear first hand what kind of relationship Vodafone customers have with the company today.