I have attended many webinars over the years, but on 3rd July, the tables were turned and I became the host. Out of the 120+ that registered for my session: "Essential Search Marketing Tips for Business" we had over 60 people dail in (which was amazing).
The other person in this photo is Natalie Chrara. She played the important role as moderator. Nat heads up a sales team here at Salesforce. Thanks Nat for your help.
This webinar came about as a result of the excellent feedback from the break out session I did at Salesforce.com at CeBIT in May: "7 Secrets to Search Marketing Success" click the link to view my blog post where you can download the full set of slides.
Here was some of the feedback from my CeBIT session:
I wanted to tailor my presentation based on level of search experience on the webinar, so I ran a poll questions. Here are the results:
Using polls were a great way to do engage the audience and make them feel part of the webinar. If you are planning on running a webinars, I highly recommend using a poll.
There are so many different things to think about when it comes to Search Engine Optimisation (SEO). But I wanted to provide the most value to folks that registered. So I ran a Pre-Webinar Survey that help me priortise what content registered attendees wanted to hear about. The results from this survey were shared with the audience (see below):
This helped me focus on:
If you missed the webinar, you can watch it here.
Important Note: This is a re-recording of the webinar as the live recording had a technical glitch that create a voice echo. Please note TURN UP VOLUME, as it's a little soft.
This was the 1st webinar in this series. If you are interested in learning more about our upcoming webinars, click here.
If you enjoyed the webinar, please tell us. If you think we need to improve on something, please provide us with your suggestions. If you want a webinar on a particular topic, please let us know.
We always welcome your feedback, please...
Thanks again to all those who attended my webinar.