Are the fundamental building blocks of your business spreadsheets?
Don't get me wrong, spreadsheets can be great! Your spreadsheets are no doubt well organised, and get you through the week, but have you ever wondered this; At what point do spreadsheets become detrimental to the growth and revenue of your business?
96% of all businesses in Australia are SMB. SMB and SME account for over 50% of all private sector jobs.1
Numbers like these best illustrate the importance small business has on the Australian economy, and establish the presuppose for my next question. How many small business owners like yourself, experience the same issues day in, day out?
Everyday, hard working business owners spend hours trying to stay on top of their work. Be it through customer communications, marketing the brand and/or keeping up with the endless queries from prospective clients.
In the fast paced world of business, and the push for online, the ability to capture your customer's attention, and acting quickly is paramount. One of the biggest questions small business leaders are faced with each day, is,
How do I find an extra few hours to follow up with my customers and ensure my business is front of mind?
If I don't follow up, will the customer still be waiting tomorrow?
The question you should be asking is, when you do have customer interactions, where are you logging those? How will you remember what you spoke about, and when to follow up?
Creating 1-1 relationships with your customers is what sets you apart from your competitors.
The change from spreadsheets to a customer relationship management (CRM) system is when you, the business leader steps out from working within the business, and can find the time to work ON the business.
With intelligent automation processes, and the ability to build a diverse and comprehensive database, hours of data entry and the stress of remembering previous customer conversations will quickly become a thing of the past.
To put this into perspective, if you're working with a customer, how much does 1 hour of your time cost? Now think about how many hours per week you spend updating, collating and organising your spreadsheets?
Is your reliance on spreadsheets and monotonous data entry detrimental to revenue and growth?
The Salesforce Sales Cloud, gives small business leaders the tools to capture incoming business, and effectively manage the prospective customer, right through the sales cycle to the point when they become an active customer. The personalised email templates provide consistent messaging, and the tracked activity logging ensures no conversation is lost or forgotten.
With these features at your fingertips, whether it's on your desktop, laptop or mobile device, Salesforce enables small business leaders to focus time and energy on marketing the brand, strengthening relationships with key customers, and looking at future growth opportunities for the business.
So where do you start? We have more information on How CRM Helps Small Business in this eBook.