Customer experience is the new brand battleground and marketers want to lead the charge, the 2017 State of Marketing report reveals.
Salesforce has surveyed 3500 global marketing professionals, and it’s this focus on customer experience that’s defining current marketing trends, challenges and priorities.
Discover the secrets of top teams taking this CX challenge head-on, how Australian marketers stack up against their global counterparts, and how an influx of marketing channels, organisational changes and technologies are disrupting the status quo.
Learn more about how these trends, challenges and priorities are reshaping the role of the marketer. Download the full State of Marketing 2017 report.