Be ahead of the curve. Here are the latest tech trends that will give your small business a competitive edge.

Keeping up with technological changes can be challenging for entrepreneurs, when you’re constantly juggling all the elements necessary to run your business. Despite this, there are some tech trends that small business owners shouldn’t ignore, because they can help your business run more efficiently and conserve resources.

With technology rapidly evolving and impacting how we manage businesses, it’s vital to make sure that your business is equipped with the latest tools to ensure a competitive edge.

1. Empower your sales team with true mobility


The popularity of remote working has continued to grow in Australia and New Zealand, from the work-from-home employee to the constantly moving sales rep, and the use of mobile apps by salespeople in small business is predicted to increase by 140% in the next two years.

Key drivers behind this growth include the increasing affordability of smartphones and tablets, coupled with the speed of companies building mobile apps that simplify and facilitate business solutions.

The advantages of having a mobile workforce are evolving, and small business sales teams are capitalising on this trend by ensuring their employees are empowered to sell from anywhere and everywhere.

2. Connect your customer service with accessibility


Similar to the sales teams, customer service teams are also leveraging mobile solutions to keep customers happy and will continue to do so at significant rates. Mobile apps have been a game-changer for field service teams, allowing staff to stay connected while being on the move.

They also provide service reps access to CRM and inventory systems, and even knowledge bases, to complete complex jobs. With customer experience being the new currency of modern business, expect this trend to continue to skyrocket.

3. Support your marketing team with automation


Today’s marketers are constantly busy managing multiple channels, bringing in new leads and communicating their business’s values in fresh ways. While this is a significant challenge at enterprise companies, small business marketers are stretched even more thinly.

Despite this, 62% of small business marketers plan to increase spending on marketing automation over the coming years, helping small businesses market themselves with greater efficiency and effectiveness. As many marketing automation platforms sync with a CRM, marketing and sales can collaborate easily, giving their customers a more personalised, tailored experience.

4. Make smarter business decisions with predictive analytics


The smartest businesses know that relying on intuition to make decisions isn’t sustainable and are now increasingly turning to predictive analytics across all performance levels. With the emergence of new analytics tools, data-driven decision-making is accessible to companies of all sizes, and employees of all skill levels.

Small businesses are exploring how predictive technologies can enhance the way they do business. Both sales and service teams are using analytics to gather insights across the customer lifecycle, from understanding what works when onboarding new customers to honing re-engagement tactics.

Stay ahead of the curve and learn more about small business tech trends. Check out our comprehensive, easy-to-explore interactive, Ditch the Spreadsheets: 3 Tech Trends Driving Small Business Growth.