5 ways to convince your boss to send you to Dreamforce 2017

Yes, Dreamforce is in San Francisco, which is a long way to go – but it’s 100% well worth the effort. Here’s how to convince your boss to send you.

Registration for Dreamforce 2017 is now live! The best four days of the year are less than three months away and we’re gearing up for the most epic Dreamforce ever. If you haven’t already signed up to secure your spot at this year’s largest tech conference, you’ll want to get on that quick.

With more than 95% of past attendees recommending the event to others, and a thrilling lineup of sessions, training and events this year, we are guaranteed to sell out. If you’re convinced that it’s worth the cost and time away but your boss isn’t, here are five things you can use to persuade them:

1. ROI calculator

What kind of ROI can you expect from attending Dreamforce? Past attendees have seen significant increases in sales productivity, customer retention, and employee productivity — and that's just for starters, including:

  • 23% average increase in deal size

  • 43% average increase in agent productivity

  • 34% average increase in marketing lead volume

  • 23% average increase in win rate

  • 20% average increase in customer retention

Hit up the ROI calculator on the Dreamforce site – it’ll take in the details of your company and role, and work out just how attendance could impact your bottom line. In other words, it’s your foolproof arsenal.

2. The experts you’ll learn from

At the heart of Dreamforce are the amazing learning opportunities. The global community comes together to learn and share best practices through 2700+ expert-led sessions and hands-on training.

Along with this, we’re hosting a huge Customer Success Expo – you know we love seeing our customers killing it! It’ll feature Salesforce solution showcases and thousands of partner solutions, workshops, and our Circles of Success – where you can get your real questions answered by product experts – and even more.

Head to dreamforce.com to explore breakout sessions catered to your interests and areas of expertise.

3. The people you’ll meet

Dreamforce is the largest gathering of the global Salesforce community, and it’s your opportunity to make connections and share best practices. Whatever your role, company size or industry, the community is ready to share their knowledge, skills, or even just a Dreamforce lunch with you.

Relationships are built day and night throughout the event. Dreamforce is designed to connect you to people you can learn from, both in the online Dreamforce community prior to the event, and with the many networking events throughout the conference.

Between the Welcome Reception, the Dreamfest, the Dreampark activities, partner parties, and more, you will have so many opportunities to spend time with your peers and learn from their experiences.

Plus, the Dreamforce experience doesn’t end with the conference. Online and offline communities are created to continue networking opportunities and the sharing of knowledge and information.

So that ROI we were talking about earlier? It’s the tip of the iceberg.

4. The inspiration that will make you a Trailblazer

It’s not all about working out the technical side of your job. Trailblazers – those people who go above and beyond to change their organisations for the better – run on new ideas, inspiration and a whole lot a creativity.

So every year Dreamforce hosts keynotes that inspire and engage. This year, you’ll hear from Michelle Obama, Ashton Kutcher and more, and their keynotes will elevate your mind.

Don’t think your boss will believe us? Send them here so they can check out last year’s keynotes and unique content to feel the power of Dreamforce. Careful though, they might decide to sign up themselves instead.

5. This awesome letter template

Let’s make this easy. About halfway down this page there’s a letter template you can download, fill in and send to your boss explaining why you should be at Dreamforce.

It sets out the costs, ROI and more, in a simple way. They’d be mad not to send you after reading this, but if nothing else, they’ll know you’re serious.

We’re counting the days until we see you in San Francisco! Find out more about the speakers and sessions, calculate your ROI, download your letter template and more right here.