For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.

The report explores how:

  • Cross-functional collaboration is changing to address customer needs and satisfy business demands

  • Data insights and how they are used are changing marketing practice

  • Marketers are refining their personalisation with intelligence to build trust

  • High consumer expectations are inspiring and challenging marketers

The differences between strategies, tactics and tools of the top-performing 16% of marketers and the bottom 15% were also examined, along with uptake of new technologies and tactics across regions and countries.

The full report is available now, but here’s a quick look at how APAC ranks against global peers, and differences across the region.