For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.
The report explores how:
Cross-functional collaboration is changing to address customer needs and satisfy business demands
Data insights and how they are used are changing marketing practice
Marketers are refining their personalisation with intelligence to build trust
High consumer expectations are inspiring and challenging marketers
The differences between strategies, tactics and tools of the top-performing 16% of marketers and the bottom 15% were also examined, along with uptake of new technologies and tactics across regions and countries.
The full report is available now, but here’s a quick look at how APAC ranks against global peers, and differences across the region.