Cloud computing is the future. It’s time to get ready. 


We all know the future of work will be a whole new ball game. The good news is that small businesses now have access to technologies like cloud computing and Software as a Service (SaaS) that can help you lower costs, work remotely, offer better service and enjoy more flexibility. They can also give you a much-needed competitive advantage in the world of tomorrow.

You’ve probably heard the term SaaS thrown around in tech conversations. In simple terms, SaaS is just software that sits in the cloud. You access it through a third-party provider. It’s one of three main types of cloud computing, along with Infrastructure as a Service (IaaS) and Platform as a Service (PaaS).

Here are six reasons why SaaS and the cloud are great for small business owners.

1. You can access your data from anywhere and work remotely

If you switch to storing your data in the cloud, you and your staff can easily access it at any time, no matter where you are. It also allows you to sync your data simultaneously. No more being tied to the office.

2. Share information wherever you are

Sharing files between staff and customers can be as easy as sending a link. Another advantage is you don’t have to face the problem of email bounce-backs when files are too big for the recipient’s server.

3. You can cut down on hardware costs

Hi-res images, videos and audio files can take up an inordinate amount of space on your office servers. Upgrading your servers to handle the load can be costly, time-consuming and a huge headache for those who aren’t technically minded.

Connecting up to the cloud means you can store large files there, and eliminate the burden on your office systems.

4. Keep up with customer expectations

Today’s customers have high expectations. Our Small and Medium Business Trends report revealed 53% of SMB leaders feel at a competitive disadvantage versus larger enterprises when it comes to meeting customer expectations.

Customers have more options, more say and more power than ever before. In fact, 70% of today’s customers expect connected experiences – like interactions that are based on their actions and demographics.

Small businesses that can personalise the customer experience through technology have a genuine edge. Enter easy-to-use, cloud-based CRM software, without all the hassle of paying for hardware, maintenance and extra IT personnel.

5. Technology updates are done for you

You don’t have to spend big on new IT solutions to keep your file storage system updated and maintained. Updates to SaaS and the cloud are automatically handled at the service provider’s end.

6. Backup your data with ease

Backing up your data is a necessary annoyance. When you save your data in the cloud it backs it up as you work. It can also make copies of your data, then save it in a safe location, just in case of any unforeseen events, like a natural disaster or power outage.

Find out more about how the workforce is changing and what you can do to keep pace. Download the Salesforce SMB trends report.