With millions of members in Australia and New Zealand, LinkedIn can be a powerful tool to showcase a small business – by increasing both your profile and your company’s. Use these tips to capitalise on the site’s tools and features.
How often are you sharing an article on LinkedIn? Or asking for an endorsement? Here are the profile features that LinkedIn pros regularly use to improve their social media presence:
LinkedIn community features allow you to communicate and collaborate with other LinkedIn users.
Groups: LinkedIn Groups provide the opportunity to expand your circle of influence among people who share your interests. Join groups that focus on your areas of interest or expertise, and be sure to participate and add value to the discussion.
Company Pages: Include a description, contact details and URL, and post targeted jobs, recruitment videos, and information about products and services.
“45% of marketers plan to increase their use of social marketing tools over the next year.”
Given it’s the professional’s social network, you want your pages to be as professional as possible. Stand out by following these tips:
Do you have a story to tell, an idea to share? You can publish longer-form content as an article. Your connections and followers will receive a notification, and you can also post it in any relevant groups you’re part of. As always, remember that good content is about offering something of value to your audience.
To find out more about the trends driving marketing in 2020, download the State of Marketing report.