Dreamforce 2021 is almost here! In one week, innovative thinkers, visions for a better future and Trailblazer success stories will be coming right to your home exclusively through Salesforce+.   

While we’re excited for the main show to get underway – we’re keen to hear what Marc Benioff’s Trusted Enterprise keynote is all about – kicking off such an anticipated event deserves its own countdown and region specific Trailblazers to celebrate. 

Which is why Salesforce Asia-Pacific is taking over an afternoon of Dreamforce on 22 September!

Why you should tune in to the Asia-Pacific Takeover

If you want to hear from local Trailblazers, deep dive into the topics and offerings that are specific to you, your business and your region, then the Asia-Pacific Takeover should be your starting point for your Dreamforce 2021 experience. 

So, what can you expect? We have Singapore Airlines, Telstra, Toys"R"Us and Titan Company Limited waiting in the wings to share how they have made an impact from anywhere. And our regional leaders including Arundhati Bhattacharya, India CEO; DiDi Wong, Regional VP and Geo Leader Hong Kong and Taiwan; Pip Marlow, ANZ and ASEAN CEO; and Sujith Abraham SVP and ASEAN GM, will offer their insights around customer experience, people and purpose. Don’t miss the quick fire question segment with our regional leaders and Trailblazers, and we will also be having some fun with Slack and taking a moment to focus on wellness.   

Being inspired by local customer stories and relevant thought-leadership are all things that come to mind when we think of Dreamforce, and it’s everything the Asia-Pacific Takeover offers. And what is Dreamforce without its must-see global keynote? The Dreamforce Main Show with Marc Benioff and special guests will be rebroadcasted during the Asia-Pacific Takeover at a much more convenient time for us Down Under.

What we’re most looking forward to at Dreamforce: Local stories of course

There’s nothing we love more than seeing Aussie and Kiwi Trailblazers shine on the global Dreamforce stage and screen. These are our local picks as part of the on-demand Dreamforce regional exclusives you can’t miss. 


Connect the experience: make service a company-wide effort

When it comes to telecommunications you don’t get much bigger than Telstra. The Telstra Consumer and Small Business & Xcel Energy (US customer) segment will share how Telstra made service a company-wide effort by harnessing the power of intelligent automation, taking their service teams from reactive to proactive. 


How UNICEF AU made a case for changing digital experiences

Perhaps the greatest challenge facing nonprofits isn't changing the world, but rather changing themselves. UNICEF AU will share how they made the business case to digitally transform their legacy systems and processes to allow a 360-degree view of their customer, a higher level of analytics, and the ability to operate remotely at a time when they needed it the most.

A different ‘Big Afternoon In’ full of legends

But wait, there’s more! If one afternoon of ANZ specific content isn’t enough for you, we are hosting ‘The Big Afternoon In’ on 23 September starting at 4:00 p.m. While we can’t reveal too much, we can share the event will be hosted by one of Australia’s favourite entertainers who will be joined by ARIA Award winning entertainers and artists. Full of fun, entertainment and great tunes, this is an afternoon worth staying in for. Sign-up now to be the first to find out more.

Where and when to tune in

Asia-Pacific Takeover 

When: 22 September, 2021, 1:00 p.m.–4:00 p.m. AEST

Where: Anywhere you can sign-in to Salesforce+ – we will be broadcasting on the Primetime Channel

How: Sign-up for a free Salesforce+ membership today so you don’t miss the best of our Asia-Pacific region.


The Big Afternoon In

When: 23 September, 2021, 4:00 p.m.–6:00 p.m. AEST

Where: From the comfort of your couch through any device

How: Register online for all the details


So, that leaves us with one last question: Where will you be watching the Asia-Pacific Takeover from?