We know from previous research that marketing has been rapidly changing as technology transforms customer expectations and ways of working. But our latest State of Marketing report reveals how radically those trends have shifted or accelerated since the beginning of 2020.
Just as the COVID-19 pandemic impacts countries and communities in different ways, the report also shows that resulting shifts are playing out uniquely in Australia and New Zealand.
As the industry continues to evolve, marketers face a growing imperative to stay on top of both universal trends and the ones unique to their own markets. Here’s what you need to know about how marketing is changing in Australia and New Zealand, how they compare to the rest of the world, and what it means for your strategy right now.