Salesforce helps over 150,000 customers across a myriad of businesses, nonprofits, and institutions to connect with their customers. People around the world rely on our customer relationship management (CRM) platform to keep their business running and drive success. And a key part of that is a Salesforce Architect: the person who will be by your side to navigate any complex or large-scale Salesforce implementation.
A Salesforce Architect helps design and deliver solutions for enterprise-grade customers using Salesforce products. The primary responsibility is to recommend the best solution for a given set of requirements and articulate the trade-offs involved in choosing one solution over another.
With Salesforce, there is never just one way to solve a problem. It’s the Salesforce Architect’s responsibility to choose the solution that will hold up over time, that will scale as the number of users increases, and won’t acquire lots of technical debt or require manual changes as time goes on.
And a Salesforce Architect’s job doesn’t stop at solving technical problems. An architect brings technology, people, and processes together using governance and expert communication and listening skills to ensure solutions truly meet the needs of the business.
The most successful Salesforce implementations involve architects. A study by 10K Advisors found 82% of customers who reported the highest return on investment (ROI) in their Salesforce spend said they always work with an architect on their teams.
A successful architect is a big picture thinker and also an in-depth problem solver. An architect must have broad and deep technical knowledge but they also need to possess listening, communication, and presentation soft skills.
Emily McCowan, a Salesforce Architect at Deloitte Digital says this of her experience: “To be a good architect you don’t have to know everything, but you do need to be resourceful. You have to know where to find answers, and then always follow up with the client once you have those answers.”
You might be surprised to learn that you don’t need to be a developer to become an architect. However, an architect needs to know how to read code and recommend coding best practices since they are often managing teams that include developers. Most importantly, an architect must know when to code but also when not to code. Having expertise in the declarative (clicks not code) side of the platform can separate a good architect from a great one.
Architects often bring knowledge and expertise in integrating Salesforce with other technologies and vice versa, as well as experience with governance and development operations. Ultimately, architects blend their technical expertise and business acumen to empower business and IT to work together towards a stronger future.
A Salesforce Architect is a trusted advisor and leader who partners with business stakeholders and executives to design a vision and architecture for a solution to a business problem. Often in the position of the technical team leader, they help educate the team with technical best practices. They also translate business needs to a technical vision that teams of low code or pro code builders can execute on. Architects also build proofs-of-concept (POCs) that teams can further iterate on.
An architect will design the organisation strategy and data model for a Salesforce implementation. They will put technical solutions in place for identity and access, implement data and process integrations, and design solutions that account for large data volumes and data privacy needs. They’ll also identify the optimal solution for a business requirement and recommend using clicks, code, or a combination of both depending on the business use case. As highly experienced problem solvers, architects are often the final escalation point for any production issues.
An architect can also act as an influencer. They are the trusted technology leader at the table and are often tasked with building buy-in for new solutions. While an architect might not know the answer to every question a business stakeholder might ask, they are experts on Salesforce product capabilities and can think quickly and act fast. Their soft skills allow them to understand all stakeholder needs and communicate with them in their language.
“Influence has a lot to do with communication with different people, and how you present yourself,” says Salesforce Architect Emily McCowan.
“You have to develop a sixth sense for the undercurrent of what’s going on. How can you pick up on undercurrents of tension, for example, within a client organisation, whilst finding out what the client really needs? How can you align with that to help you influence the client to accept the solution that will be best for them?”
The digital technology workforce will be central to Australian businesses bouncing back after the pandemic. The Salesforce Architect career path is one of the fastest-growing in the Salesforce ecosystem. And in the past five years, the demand for Salesforce architects has seen a 1,292% annual growth rate.
There are a variety of different Salesforce architect roles. And depending on your interests or skill level you might gravitate towards one in particular.
Demand for Salesforce technical skills continues to grow. Studies show that between now and 2026, the Salesforce economy will create new revenues that total $1.6 trillion USD. And as revenues continue to grow, so too will the demand for relevant talent. It is estimated the Salesforce ecosystem will produce 9.3 million new jobs worldwide by 2026, including 104,400 jobs in Australia and 26,000 jobs in New Zealand.
There are various certification paths for a Salesforce Architect that recognise specialised knowledge and skills, as well as growing expertise using the Salesforce platform.
Finally, an architect is a visionary. They build systems that will last, that others can maintain and that will scale as the business grows. They are often ambassadors for new technology and always plan for the future, thinking three-to-five years out when recommending a solution.
Salesforce credentials grow your resume and highlight your skills. Prove your hands-on experience with Salesforce and get a competitive edge that leads to new architect opportunities.