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3 ways to boost employee engagement and growth

Employee expectations are changing as the Internet of Things empowers people to work more flexibly and have access to more information now than ever before. This has resulted in businesses being challenged to provide better employee experiences to attract and retain talent.

If this sounds familiar, it’s probably because you have seen a similar trend arising with your customers.

Just like customers, employees too want to get to know and build a relationship with businesses, have insights into how the business is run, have their voices heard, and foster a valuable relationship with the company and peers. They want opportunities to learn and grow within the business and expect their employers to be responsive to their needs.

But only a few organisations are agile enough to meet these new standards, resulting in the job market becoming more transient, with people frequently moving between jobs in search of personal gratification.

The solution lies in treating employees more like customers and using technology to get a better understanding of their needs and making every interaction as slick, intuitive and rewarding as possible. Here are a few tips on how to do so:

1. Swap emails for a work-based social network

Social network tools such as Slack, Yammer and Chatter make it easier for people to collaborate. Users can swap messages, share files and create personalised newsfeeds as they would on Facebook or Twitter, making it easier to keep track of information and reducing clutter in their inboxes. Plus, there’s little need for user training since the platforms are intuitive and familiar.

2. Information at their fingertips

Employees expect access to information anytime, anywhere and on any device with an internet connection. So, making your work-related documents available to employees via the company’s intranet will help streamline onboarding and administration processes and empower them to get relevant information quickly. This way, employees can check the policy for parental leave from their mobile devices, without having to email HR, for example.

3. Boost engagement with gamification

Employees know that technology is evolving at a rapid pace and jobs are changing with it. In order to keep up, they will have to continually learn new skills and employers will need to find new ways of teaching them.

Gamification is a great way to inspire your employees to keep learning, while giving them the resources to do so. With myTrailhead – Salesforce’s continuous learning platform – companies can create a customised environment with their own content and branding to help employees with everything from onboarding to company-specific enablement skills and career progression.

Here’s how to get started with myTrailhead:

  • Pave the way with Trail Maker: This guided setup tool allows for easy creation of private learning content for employees or customisation of pre-curated public Trailhead materials.
  • Check out Trailhead Profiles: Here, you’ll find a complete view of an employee’s skills and expertise, which showcases the Trailhead badges earned, points accumulated and skills learned. Rewards and ranks gamify learning and career advancement. When employees look to switch roles or start a new project within a company, managers will have a complete view of their skill sets to aid internal recruitment.
  • Build and share learning trails with Trail Mixer: Employees can create and share their own learning paths called Trailmixes. These can include material from the public Trailhead library, custom content built using the platform, or external content such as videos or presentations.
  • Motivate employees with Trail Tracker: This app lets employees see their own achievements and check how they stack up against their peers via gamified leaderboards. Managers can also use the app to assign and track personalised learning across the organisation.
  • Test employees using Trail Checker: This allows companies to build interactive challenges designed to assess skills – including stand-and-deliver, quizzes and hands-on challenges.

Discover more about how you can reinvent employee learning and enablement with myTrailhead.

Salesforce Staff

The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organizational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

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