Skip to Content
Skip to Content

5 Simple Actions That Make High-Performing Marketers Shine

e surveyed more than 4100 marketing leaders worldwide for the fifth edition State of Marketing report, and found distinct differences between the strategies and tactics of high-performers and underperformers.

We surveyed more than 4100 marketing leaders worldwide for the fifth edition State of Marketing report, and found distinct differences between the strategies and tactics of high-performers and underperformers.

The State of Marketing report explores how:

  • Customer needs and the demands of businesses are driving cross-functional collaboration 
  • The use of data insights is changing marketing practice
  • Intelligence-fuelled personalisation, balanced with privacy, is being used by marketers to build trust 
  • The increasing expectations of consumers inspire and challenge marketers

As part of the research, we asked respondents to rank the performance of their teams, and found they fall into three groups:

  • High performers: the top 16%, who are completely satisfied with their overall marketing performance and the outcomes of their marketing investments.
  • Underperformers: the bottom 15%, who are moderately or less satisfied with their overall marketing performance and the outcomes of their marketing investments.  
  • Moderate performers: all other marketers.

Check out the full report here. In the meantime, here’s a quick look at differences between strategies, tactics and tools of the top-performing 16% of marketers and the underperforming 15%.

See the 5 trends facing marketers
working from anywhere.

Salesforce Staff

The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organizational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

More by Salesforce

Get the latest articles in your inbox.