Cian McLoughlin hails from Dublin, Ireland originally, but spent much of the past 20 years in Sydney, Australia. With a sales career spanning almost 20 years, including senior management roles in a number of the world’s largest software companies, Cian’s expertise spans all aspects of the sales lifecycle from strategic sales execution, sales training and enablement, channel and alliances management, to Win Loss Analysis programs.
Cian is the founder and CEO of Trinity Perspectives, a sales training and consulting company specialising in Win Loss Analysis and Sales Transformation.
Cian has worked with and advised sales professionals from Brisbane to Bangkok, Christchurch to Cape Town and everywhere in between. Author of the book Rebirth of the Salesman, voted one of the Top 50 Sales Books by Top Sales World for the past three years, and co-author of the Amazon #1 bestseller Secrets for Business Success, Cian is a regular sales and marketing commentator in the mainstream media. His monthly sales blog was recently voted one of the Top 50 Sales Blogs in the world for the fourth year running, by Top Sales World Magazine.
Cian and his team are passionate about changing the perception of the sales industry and helping their clients to prosecute opportunities effectively and with integrity and authenticity.
Sales leader and contributor to our 21 Pro Tips for Sales Reps e-book, Cian Mcloughlin, shares how sales reps can speed up their revenue. The answer is actually simple. Stop discounting. Here, Cian explains why customer discovery is more valuable than discounting....
With World Tour just a week away, sales expert Cian McLoughlin tells us what he is looking forward to the most at this years event, and previews the session “Top Secrets to Driving a High Growth Organisation”...
With technology rapidly changing the sales industry, it’s a confusing and frightening world for many sales people right now. Cian McLoughlin give us his tips on how to stay ahead of the game and why it is pivotal to find the right balance between humanity and technology....