Craig Skinner is responsible for the New Zealand Commercial Business Unit at Salesforce. Managing a team of account executives responsible for helping New Zealand businesses transform the way they do business by leveraging the Salesforce platform, Craig draws from over 20 years experience in sales management, sales operations management and business process improvement roles.
Craig started his career as a school teacher but worked predominantly in the telecommunications sector where he first came across, and developed a passion for Salesforce and the outcomes that it could deliver.
A culture of trust, a mindset of growth, a rejection of complacency and an ability to interpret data correctly are all crucial contributors to an accurate sales forecast. Craig Skinner explains....