Feras Alhlou

Feras is the Chief Technology Officer for Cardinal Path, the world's largest reseller and services provider of Google Analytics 360. He helps brands and public sector organizations deliver data-driven marketing value.

A recognized thought leader on the Google Marketing tech stack, he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.

May 28, 2020 By Feras Alhlou

5 updates to make to your Marketing Cloud and Google Analytics 360 integration to keep your data accurate

Seeing sudden, drastic changes in your website traffic? Cardinal Path CTO Feras Alhlou shares six changes to make to your Google Analytics 360 and Marketing Cloud integration to keep your data accurate.... Read More

Digital Transformation, Leading Through Change, Data Management, Marketing Cloud, Marketing