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Paul Greenberg

Paul Greenberg

Paul Greenberg is an entrepreneur, cheerleader of New Retail, and a top 50 online retail expert with over 35 years’ experience in retail, technology and entrepreneurship. He is also a registered psychologist with a keen interest in consumer psychology. Paul is highly regarded as the ‘pioneer of online retail in Australia’, having co-founded DealsDirect.com.au in 2004, which grew to become the single largest online retailer in Australia. After the business was sold to private equity, he went on to establish NORA, a leading not -for-profit retail association. As the founder and Executive Director of NORA, Paul is widely regarded as an industry expert known for his clarity of thought making him a much sought after speaker at industry events.

Paul is passionate about uplifting the spirits of retailers nationwide and looks to provide a more holistic and optimistic approach to retail in Australia. Paul has had a successful and diverse career with a key focus on entrepreneurship and start-ups, mainly in retail and technology. His career includes directorships in commercial enterprises and charities, and investment in start-ups. 

Follow Paul on Twitter @PaulsChirps