Stephanie McCredie is a Marketing Director at Salesforce, responsible for Account Based Marketing, Strategic Accounts and Customer Reference Marketing in Australia and New Zealand.
With over 20 years experience in B2B marketing, her leadership roles include pioneering ABM at IBM Australia and helping large corporate clients and startups to innovate, transform and grow across culturally diverse markets in Asia Pacific, Latin America, Central Eastern Europe, Middle East and Africa.
Stephanie believes that great customer experiences are fundamentally about a human connection which can be enhanced and supported by innovative and predictive technology.
Nine out of 10 B2B marketers have an account-based marketing program, and 65% of those in Australia and New Zealand are less than five years old. Here, we’re sharing insights into ABM budgets, cross-functional collaboration, and the roles and team structure that make ABM work....