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author name

Stephanie McCredie

author title Senior Director, Asia Pacific Marketing
author bio

Stephanie McCredie is a Senior Marketing Director at Salesforce, responsible for Account Based Marketing across Asia Pacific. With 25 years experience in B2B marketing, Stephanie and her team enjoy helping clients to innovate, transform and grow by using in-depth real-time customer insights to deliver personalised, cross-channel experiences at any point in their journey. Stephanie believes that great customer experiences are fundamentally about a human connection which can be enhanced and supported by innovative and predictive technology.

Data Protection, Trust, and the Rise of AI Technologies

Artificial intelligence (AI) transforms how we do business within sales, marketing and service, improving productivity and customer experiences. With this exciting potential is also the need for greater security and privacy. Organisations must adopt and integrate robust trust frameworks to protect their business and their customers from cybersecurity threats.

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