As Area Vice President of Commercial Sales at Salesforce, Tom manages the company’s commercial sales business across Australia and New Zealand. He helps Australian start-ups and SMBs turbo-boost their business growth using Cloud, Mobile, Analytics, Marketing and Sales Automation, and is a compelling evangelist for Cloud Computing.
Tom has 13+ years of experience in the Software as a Service (SaaS) industry, specialising in direct sales, managing the channel, and scaling the commercial sales business across multiple countries within the APAC region.
Throughout this time, Tom has seen the industry evolve and transform. He brings a unique set of insights on where the industry has come from and where it is heading.
Some businesses rationalise failing to invest in technology on the basis of business size. “We’ll invest when we grow.” Others make do with systems that “do the job” but recoil at the perceived disruption of a technology upgrade. Both don’t wash when being the first responder is everything...
As the head of Salesforce’s SMB business, I work daily with phenomenal Australian startups that have used new ideas and business models to scale their revenue and impact quickly. Last year, I outlined on startupsmart how startups can gain an #unfairadvantage to rapidly grow through technology –...