Business marketing teams that are proactive and use tools to help them prepare for key dates throughout the year have a much better chance of capturing buyers’ attention at the right time. Here are three practical and simple strategies to improve B2B marketing team performance.

Right now, it seems like everyone is talking about the current state of the world.

Customers are on to you. Try to fool them into thinking your brand is something it isn’t and they won’t hesitate to walk. Worse, their previous advocacy might become a Hollywood exit – they’ll trash your brand on Twitter in the social media equivalent of knocking over tables and spilling drinks on the way out. 

A woman calls into a car company for help with the car she just purchased because the seats aren’t adjusting properly when installing her childrens’ car seats.