Instagram is the new shopping mall, the direct-to-consumer (D2C) channel has become paramount, and delivering on sky-high consumer expectations is more important than ever. It’s a digital frontier, and businesses need to keep innovating to keep consumers on side and stay ahead of competitors....
Read More
Size used to matter. Now, speed is everything. At Salesforce Live for Retail and Consumer Goods last week, we heard that the future is innovation, personalisation and agility. Here are the highlights....
Read More
The pandemic has fast-tracked the digitisation of consumers, and now brands have to catch up. The relationship between humanity and digital needs to be stronger in ways most organisations haven’t ever thought of before – and it all starts with focusing on what matters to your customer....
Read More
Staying at home has meant more time on social media and less time in shoes. Iconic footwear brand and pioneer of enterprise 1-for-1 programs TOMS listened to its audience, finding an opportunity to increase impact and brand relevance....
Read More
Consumer behavioural change drove 262% online retail revenue growth in April across ANZ – and it’s not changing back. James Johnson on the future of retail....
Read More
Retailers are responding with agility and resilience as demand for essentials increases, foot traffic disappears and shoppers needs change....
Read More
