
3 Ways to Exceed Your Customers’ Expectations by Keeping Your Promises
Evolve your business to make sure your employees are exceeding your customers’ expectations. Here are three ways to do just that.

Customer Service Essentials In Retail This Holiday Season
With holiday season approaching, we are bringing retailers 12 ways to offer excellent customer experience in your retail business — online or in person.

5 Ways Marketers Can Create a Great Post-Purchase Experience
More than ever, the role of marketers must extend beyond the transaction and include post-purchase strategies that nurture a meaningful, continued relationship with the customer. Here, Mark Cameron, CEO at W3. Digital, shares his top strategies for extending and enriching the customer experience.

Field Service Accessibility: Creating Great Customer Experiences for All
A solid field service strategy should aim for great customer experiences, regardless of customer needs. So what does that mean for customers with disability?

Creating a Customer-Centric Strategy for Today
While the global pandemic forced businesses to think differently about how they operate, the importance of putting customers first was simply magnified. Salesforce Trailblazers CreativeCubes.co and Kitchen Mania are two small businesses who are continuing to see the benefits of putting customers first.

How to Update a Customer Service Charter for Today’s Climate
Much like the 'About Us’ section on a website, a lot of customer service charters recap the company’s vision, values and overall mission.

How sales teams can maintain customer relationships while working remotely
My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust.

How to Overcome Personality Differences And Build A Sales Relationship That Soars
The best sales reps can read people and adapt their approach according to what they intuit. Insight, instinct, empathy – they’re all abilities that a talented sales rep will call on when developing a relationship with a client, especially in those tricky early days.

Video: 3 Channels Customers Expect Service On
We surveyed more than 3500 service leaders and agents across the globe for the third edition State of Service report and found customer service is on the cusp of a digital revolution. But there is a gap between customers’ expectations and how companies are providing service.

Dos and don’ts: Authentic marketing
Customers are on to you. Try to fool them into thinking your brand is something it isn’t and they won’t hesitate to walk. Worse, their previous advocacy might become a Hollywood exit – they’ll trash your brand on Twitter in the social media equivalent of knocking over tables and spilling drinks on the way out.