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Creating a Customer-Centric Strategy for Today

While the global pandemic forced businesses to think differently about how they operate, the importance of putting customers first was simply magnified. Salesforce Trailblazers and Kitchen Mania are two small businesses who are continuing to see the benefits of putting customers first. 

Video: 3 Channels Customers Expect Service On

We surveyed more than 3500 service leaders and agents across the globe for the third edition State of Service report and found customer service is on the cusp of a digital revolution. But there is a gap between customers’ expectations and how companies are providing service.

Dos and don’ts: Authentic marketing

Customers are on to you. Try to fool them into thinking your brand is something it isn’t and they won’t hesitate to walk. Worse, their previous advocacy might become a Hollywood exit – they’ll trash your brand on Twitter in the social media equivalent of knocking over tables and spilling drinks on the way out. 

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