Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.

How did a team of two turn into an organisation-wide data culture with 900 active Tableau users?

It’s the question on many marketers' minds: how can I unify my customer data?

All you need to know about the rise of the Customer Data Platform and its benefits for marketers.

Customer experience is becoming the ultimate brand battleground, and if organisations want any hope of competing on this front, leveraging data insights is crucial. 

Reopen. Rebuild. Recover. We can all agree on the destination but how do we get there? One critical element will be digital government. Here, Gisele Kapterian discusses why. 

The acceleration in digital transformation across industries in 2020 has been nothing short of astounding, with projects that were expected to roll out over a few years happening much more quickly. Such speedy…

The financial services industry has traditionally been dominated by big players with long legacies and established reputations. So when mortgage lending startup Athena wanted to make a name for itself, the business used data to take a wrecking ball to the way things have always been done. 

Investment is not a sign of success. It’s a sign of faith – that we’re on the right track and that we’re doing the right thing.

Sally Farrow, General Manager of Para Mobility, shares how data has empowered their sales team and business to change the lives and experiences for their customers.