The New 3Ps Of Marketing: People, Personalisation And Privacy
The rise of data-driven marketing, increased customer expectations, and personalisation mean it’s time to rethink the 3Ps – price, place, and promotion aren’t everything.
What Does ‘Real-Time Marketing’ Really Mean?
Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.
How a Strong Data Culture Can Make Your Forecasting More Accurate
Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.
Transurban’s Data Culture Drives Better Insights, Better Experiences and Safer Roads
How did a team of two turn into an organisation-wide data culture with 900 active Tableau users?
Customer Data Platform (CDP) Explained in 60 Seconds
It’s the question on many marketers' minds: how can I unify my customer data?
The Rise of CDP and Its Role in the Marketing Technology Stack
All you need to know about the rise of the Customer Data Platform and its benefits for marketers.
4 Great Examples of ANZ Businesses Using Data to Change Their Business
Customer experience is becoming the ultimate brand battleground, and if organisations want any hope of competing on this front, leveraging data insights is crucial.
Economic Recovery Is Digital and Data-Driven
Reopen. Rebuild. Recover. We can all agree on the destination but how do we get there? One critical element will be digital government. Here, Gisele Kapterian discusses why.
Q&A: How CIOs Can Build a Data-Centric Culture With Andrew Beers, CTO, Tableau
The acceleration in digital transformation across industries in 2020 has been nothing short of astounding, with projects that were expected to roll out over a few years happening much more quickly. Such speedy…
How Data and Personalisation Helped Athena Build Its Brand and Reputation
The financial services industry has traditionally been dominated by big players with long legacies and established reputations. So when mortgage lending startup Athena wanted to make a name for itself, the business used data to take a wrecking ball to the way things have always been done.